Jul
6
When fish get finicky or spooky, throw small baits on Sufix® Nanobraid®. The super-sensitive micro-braid casts a mile, increases hook-up ratios, works well in the wind and doesn’t require a special knot to tie. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading
May
23
Trolling Rapala® Original Floating® Magnums® in the Intercostal Waterway channel through Biscayne Bay is the hottest ticket going for aggressive gag grouper. Continue reading
Sep
24
Judging by his flat-brim hats and flood of Instagram followers, young-gun bass pro Jacob Wheeler might seem out of place rocking a tactic typically considered old-school — throwing monofilament line. But he does. Continue reading
Sep
8
With Lake Ouachita laying out smooth as glass, Jacob Wheeler knew just what to do when a school of bass began busting shad on the first morning of the Forrest Wood Cup, the FLW Tour’s championship tournament – toss an Arashi® Top Walker on top of them as soon as possible. Continue reading
May
18
Lure fads come and go, but fish still fall for the Original Floating Rapala. And they always will. Continue reading
Apr
15
To bring home limits of panfish this spring, don’t leave home without VMC® Hot Skirt Glow Jigs and Trigger X® Boot Tail Minnows and Curl Tail Minnows. Target shallow reed edges in lakes with the former. Continue reading
Mar
16
More IGFA world-record fish were caught in 2014 on Rapala lures than any other brand of baits. Among the 19 International Game Fish Association world-record fish caught on Rapala baits last year was a 231-pound, 13-ounce southern bluefin tuna. Continue reading