New Rapala Digital Line Counter Easy to Use; Fits Spinning and Casting Rods. Continue reading
May
4
May
4
New Rapala Digital Line Counter Easy to Use; Fits Spinning and Casting Rods. Continue reading
Sep
5
The superline of choice for boating saltwater fish of all species and sizes, in all sorts of situations and conditions, is now available in a blue-pattern option for blue-water anglers. Sufix® 832® Advanced Superline® now comes in a variegated color called Coastal Camo. Continue reading
Aug
10
Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading
Aug
1
Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading
Jul
25
The superline of choice for boating fish of all species and sizes, in all sorts of situations and conditions, is now even more versatile. Sufix® 832® is now available in 8-pound test. Continue reading
Jun
12
For walleye anglers, the wind can giveth and the wind can taketh away – makes the ‘eyes bite, but complicates casting for ‘em. So next time you want to bust ‘em when it’s gusty, sling a Rapala Shad Dancer®. Continue reading
Jun
12
When you’re paid to put fish in the boat, you don’t mess around with the thing that puts fish in the boat. That’s the message in a new commercial featuring Bassmaster Elite Series Pro Dave LeFebre. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
May
31
Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading
May
23
When trolling for deep-dwelling gamefish, anglers have often had to trade a little lure action for efficiency in covering water. Continue reading