Jun
29
Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors. Continue reading
Jan
19
Want a Master’s class in the best baits to throw in cold water? Watch Rapala® pros Mike Iaconelli, Brandon Palaniuk and Ott DeFoe in the Bassmaster Classic. Continue reading
Dec
15
Wishing for a white Christmas because safe ice for fishing is sure to follow? Us too! Continue reading
Jun
8
From helping you reel in your first sunny off the dock, to netting a wall-worthy fish together, few bonding moments create lasting memories like a day of fishing with Dad. Continue reading
Apr
15
A new bait and some old standbys should produce limits of walleyes this spring, say leading Minnesota guides. When the season opens, Tom Neustrom will be throwing Rapala®’s new Shadow Rap® and VMC® Moon Eye Jigs dressed with minnows, and Tony Roach will be tossing Rapala Rippin’ Rap®s. Continue reading
Feb
25
Showing bass something they’ve never seen before was key for Rapala® pros who finished in the top 15 of the Bassmaster Classic last week on Lake Hartwell. Continue reading