
A small Terminator® frog helped Ott DeFoe to another big finish Sunday in Bassmaster Elite Series action. Continue reading
Feb
28
A small Terminator® frog helped Ott DeFoe to another big finish Sunday in Bassmaster Elite Series action. Continue reading
Aug
29
What’s in a name? In this case, all you need to know: Rapala® Flat Jig. Picturing a Jigging Rap® with a flatter body, but familiar hook and tail profile? Yep, you got it. Continue reading
Aug
29
When the bottom’s almost as likely to grab your bait as a gamefish, a light, slow-falling, lipless crankbait will likely get more bites and less hang up. That’s why Tony Roach has been throwing the new Rapala® new Slab Rap® since spring. Continue reading
Aug
23
It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. Continue reading
Aug
23
When it comes to knives, the sharpest choice for fishing is now the sharpest choice for hunting. Rapala®, the most trusted name in fishing since 1936 and the brand behind the world’s most popular fillet knives, is extending its passion and uncompromising standards from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Continue reading
Aug
15
When walleyes are chasing suspended ciscoes, smelt and similar baitfish in deep basins, Tony Roach is confident anglers will connect with them on the new Rapala® Scatter Rap® Deep Husky Jerk® baits. Continue reading
Aug
15
The inimitable Rapala® Shad Rap® and the venerable DT® (Dives-To) Series are now available in five new lifelike, seasonally specific retreating-craw patterns: Blaze, Delta, Mossy, Ole Blue and Rusty. Continue reading
Jul
26
It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower of fish to bump and grind it between their jaws. Continue reading
Jul
6
Seems sometimes dock bass have seen all that falls, making them finicky feeders. But Seth Feider says they ain’t seen nothin’ yet. Show ‘em a Shadow Rap® Shad, he says, and watch out! Continue reading
Jul
6
When fish get finicky or spooky, throw small baits on Sufix® Nanobraid®. The super-sensitive micro-braid casts a mile, increases hook-up ratios, works well in the wind and doesn’t require a special knot to tie. Continue reading