Rapala, Storm and VMC tackle help anglers claim three of top 5 spots in Bassmaster tournament

Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading



Throw Shadow Rap® Shad Jerkbaits All Summer for Multi-Species Success

Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading



Gear Up For Fishing With Kids; Get Rapala® Tools, Sufix® Line And VMC® Swivels

Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading