Nov
6
Like peanut butter and jelly, Storm® 360GT Searchbait® jigs and bodies work best together, but are also available on their own. Storm is now offering its 360GT jigs and boot-tail soft-bodies separately, in two- and six-packs, respectively. Continue reading
Aug
29
There’s a new bully on the block and bass better hide their lunch money. The Rapala® BX™ Brat features a balsa core encased in a brawny co-polymer shell, so this unpredictable square bill bait can take a punch. Continue reading
Aug
1
Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading
May
31
Taking kids fishing? Good for you! Studies show that fishing benefits children physically, intellectually, emotionally, socially and spiritually. And taking the right bait will help kids get hooked on fishing, rather than hooking themselves. Continue reading
Jul
6
When fish get finicky or spooky, throw small baits on Sufix® Nanobraid®. The super-sensitive micro-braid casts a mile, increases hook-up ratios, works well in the wind and doesn’t require a special knot to tie. Continue reading
Sep
24
The hottest, hush-hush bait last year will benefit in 2016 from six cool new color patterns. Rapala® Jigging Rap®s are now available in Pearl White, Bluegill, Regal Shad, Helsinki Shad, Redfire Crawdad and Purpledescent. Continue reading
Sep
24
Judging by his flat-brim hats and flood of Instagram followers, young-gun bass pro Jacob Wheeler might seem out of place rocking a tactic typically considered old-school — throwing monofilament line. But he does. Continue reading
Sep
8
With Lake Ouachita laying out smooth as glass, Jacob Wheeler knew just what to do when a school of bass began busting shad on the first morning of the Forrest Wood Cup, the FLW Tour’s championship tournament – toss an Arashi® Top Walker on top of them as soon as possible. Continue reading
May
18
This summer, a winter walleye bait might be your best bet for bass. So say Bassmaster pros Brandon Palaniuk and Jacob Wheeler. Each has amassed big bags of open-water bass with a bait built for ice-fishing, the Rapala Jigging Rap. Continue reading
Feb
25
Showing bass something they’ve never seen before was key for Rapala® pros who finished in the top 15 of the Bassmaster Classic last week on Lake Hartwell. Continue reading