Whether they enjoy casting from the surf or chasing the world’s most coveted gamefish on a deep-sea adventure, serious saltwater anglers know having the right gear is crucial to fulfilling their wildest fishing fantasies. This winter, spread holiday cheer to the saltwater anglers on your shopping list with Rapala® and Respected Rapala Brands gifts perfect for heart-pounding action on the ocean.

Offering the world’s favorite saltwater lures, strongest line, must-have tools and accessories, and stylish, yet durable apparel, Rapala has it all. Check out the gear showcased below for all the gift-giving inspiration you’ll need this season.

Rapala® X-Rap® Magnum 40
Named “Best Hard Saltwater Lure” by the American Sport Fishing Association at ICAST 2017, the angling world’s biggest fishing expo, the new Rapala® X-Rap® Magnum 40 is the legendary brand’s largest lure ever and the perfect gift for this holiday season.

The latest addition to the dynamic X-Rap lures series, a massive lip helps the X-Rap Magnum 40 dive to 40 feet unassisted — deeper than any other Rapala — with nothing to hinder its action, giving diehard anglers a better chance of finding prized saltwater species wherever they lurk.

Hand-tuned and tank-tested, the bait runs perfectly right out of the box with the X-Rap series’ signature wobbling, side-to-side action at speeds up to 13 knots. Sure to attract massive gamefish, the X-Rap Magnum 40 measures 7 inches and weighs 3-3/8 ounces. It comes armed with two No. 5/0 VMC® 4X Perma Steel® Hooks and is available in 20 big-water color patterns.
Suggested retail price: $24.99

If you really want to wow the anglers on your list, put together a care package featuring a variety of X-Rap saltwater lures. From sub-surface baits like the X-Rap Twitchin’ Minnow to the deep-diving Magnums, this family of lures has a solution for any saltwater scenario.

Rapala® Salt Angler’s Fillet Knives & Tools
This holiday season, wrap up a set of premium fillet knives and tools from the Rapala® Salt Angler’s collection for a gift that will outlast the competition.

Expertly crafted to withstand corrosive saltwater conditions, each item from the Salt Angler’s collection is built with durable stainless or carbon steel and feature ergonomic, co-molded handles for added comfort.

Setting a new standard for saltwater fillet knives, the Rapala Salt Angler’s fillet knives are produced by the legendary Finnish blade manufacturer Martiini to ensure uncompromising quality. The Salt Angler’s fillet knives are available in slim, straight and curved models with blade lengths between 6-1/2 to 12-inch, offering options perfect for steaking big game fish or finesse cuts in tight spaces. Each Rapala Salt Angler’s Fillet Knife delivers a razor-sharp edge that will make quick work of demanding filleting chores.

In addition to premium fillet knives, the Rapala Salt Angler’s collection also boasts best-in-class tools, ranging from tough-as-nails pliers and side cutters to handy hook pullers.

The saltwater enthusiasts on your list will be thrilled when they open a pair of new Salt Angler’s Double Leverage Side Cutters or Double Leverage Pliers. Both tools feature enlarged handles and deliver 60 percent more power for cutting and crimping with ease, guaranteeing your favorite saltwater enthusiast will spend more time with their bait in the water and less time setting up their rig.

Peruse the full catalogue of Salt Angler’s tools at Rapala.com to find the perfect gift option.

Rapala® & Respected Rapala Brands Apparel
Outfit family and friends with comfortable and functional apparel from Rapala® and Respected Rapala Brands, to ensure they look and feel great as they haul in their next trophy fish.

An excellent fit for outings both on and off the water, choose from T-shirts, long-sleeved shirts, sweatshirts, jackets, hats and plenty of other accessories to round out any wardrobe.

With overnight shipping (if ordered before 1 p.m. CST), Rapala and Respected Rapala Brands apparel provide the answer to your last-minute shopping needs.

Sufix® 832 Advanced Superline® Coastal Camo
A gift your favorite anglers with thank you for time and time again, Sufix® 832 Advanced Superline®, the line of choice for boating saltwater fish of all species and sizes in all sorts of situations, is now available in the new Coastal Camo color, a blue-pattern option for fishing ocean-blue water.

Sufix 832 Coastal Camo not only offers an ideal presentation, but it is also incredibly strong, sensitive and abrasion-resistant thanks to advanced braiding and fiber technology. Its proprietary braid of seven Dyneema and one GORE® fibers weaved 32 times per inch creates a nearly unbreakable superline unlike any other on the market.

Available in strengths up to 80-pound test, Sufix 832’s increased sensitivity makes it easier to feel light bites, increasing anglers’ odds of catching their limit of fish day in and day out. The line also offers the ability to make extra long casts and does not stretch, so when the lucky recipient of this gift sets the hook, their target fish will be pegged almost immediately.

Find Sufix 832 Advanced Superline in new Coastal Camo at your favorite sporting goods retailer in spools ranging from 150 yards to 3,500 yards.

Storm® 360GT Coastal Baits
Whether your loved one is an experienced angler or just now discovering their passion for the sport, with Storm® 360GT Coastal baits tied on, their angling acumen won’t matter. These baits can truly be fished everywhere with the utmost confidence and are ideal for targeting snook, tarpon, redfish, sea trout and more.

The new coastal lineup boasts five soft-plastic bodies that mimic the most common coastal forage and come pre-rigged with a VMC® Coastal Black™ weighted swimbait hook or boxer-style jig head.

An incredibly versatile bait, anglers can opt for the swimbait hook rig for a perfectly balanced, weedless presentation when fishing around vegetation and when a slower retrieve speed or horizontal fall is required. The boxer-style jig head is best suited for catching fish staging near the bottom of the water column using a lift-drop technique or slowly swimming the bait back and forth with a steady retrieve.

Choose from 15 lifelike color patterns to help your loved one perfectly match the hatch and catch all the fish they can handle.

Williamson Koika Jig
Ideal for slow-pitching above suspended coastal fish, Williamson’s new Koika Jig will fill your friends and family with cheer year-round as they reel in fish after fish.

The Koika Jig employs an asymmetric design and center balance to create a slow fluttering fall that simulates distressed baitfish. Darting, dashing and flashing erratically with each lift of the rod tip, it follows on the pause by slowly falling on slack line with a tantalizing horizontal shimmy trophy fish can’t help but attack.

Koika Jigs feature an embedded, lifelike holographic foil finish and a heavy-duty premium VMC® Single Assist Hook with armored braid. Single Assist Hooks are rigged at the top of the lure, where fish usually attack. They’re tied at the end of a swinging cord that also attracts attention. This rigging prevents fish from using the weight of a lure as a lever and throwing the hook. A flared crimping sleeve and rubber loop protector eliminate chafing at the critical connection.

Koika Jigs are available in four sizes and eight attention-grabbing color patterns, offering anglers a variety of presentations to draw in even stubborn gamefish.

Rapala® Fishing Pro Series for PS4 & XBOX One
The most trusted name in fishing is taking the thrill of competitive angling from the water to the digital world just in time for the holidays with the introduction of the brand-new Rapala® Fishing: Pro Series video game for XBOX One and PS4.

The perfect substitute for the real thing on days when it’s just not possible to hit the water, Rapala Fishing: Pro Series’ realistic gameplay experience allows players to fish with their favorite Rapala lures, from the iconic Original Floater to the Shad Rap and the bass-slaying DT-Series and more, on real-world fishing hotspots in high-stakes tournaments across the nation.

A great gift to help youngsters embrace their love of sport fishing, Rapala Fishing: Pro Series is a can’t-miss option for outdoors enthusiasts who also like to unwind with a night of gaming.

Stop by your local sporting goods store or visit Rapala.com to purchase can’t-miss holiday gifts. Be sure to check out Rapala on Facebook at Facebook.com/RapalaUSA for special offers, tips and techniques, new product updates and much more.

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