New Rapala® TV Spots Capture the Future of Fishing

Who would have imagined a day when student-athletes could earn a letter in high school or college sports for competitive fishing — just like student-athletes who play football, basketball or baseball? Or what about obtaining a scholarship to fish at the collegiate level?

In a new national TV spot, Rapala® salutes high school and college student-athletes who participate in competitive fishing.

“Interest in competitive fishing is simply exploding among high school and college students,” said Matt Jensen, marketing director for Rapala USA. “And at Rapala, we’re excited to feed it.”

“These fishing teams are tomorrow’s pro anglers,” Jensen added. “Instead of watching what others are doing on YouTube, these competitors are using YouTube to sharpen their tournament skills, while building excitement for fishing among their peers. They are role models inspiring the next generation (Gen Z, Alpha Gen) to pursue fishing.”

“I’m looking forward to the day when we watch the results of high school and college fishing tournaments during the sports broadcasts that cover football,” said Jensen.

Rapala is proud to support youth angling at all levels – from introducing youngsters to fishing on family outings to sponsoring youth anglers who want to take their passion to the next level. Rapala is a proud sponsor of the YETI FLW College Fishing and the FLW High School Fishing circuits, the Minnesota Student Angler Tournament Trail, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors.

Welcome to the next generation of fishing line.

Offering unyielding toughness.

Unmatched sensitivity.

And incredible suppleness.

Sufix® Advance® Fluorocarbon fishing line is the future of fishing. And it’s here now. In a new national TV spot, serious anglers get their first glimpse about what the excitement is all about.

Through a proprietary gel phase technology process, Sufix maximizes fluoropolymers to create a 100% fluorocarbon line that outperforms other fluoro lines so well that it merits its own category.

Virtually invisible in water, Sufix Advance line offers the perfect balance for anglers who want less stretch than mono, but more stretch than braid. Nearly memory-free, Sufix Advance prevents the dreaded line coils that jump off your reel with most other fluorocarbons.

“It’s extremely durable, but for the first time ever, we’ve got a fluoro that’s extremely limp,” says Rapala Pro Randall Tharp, a Major League Fishing competitor. “And that makes it last a long time and come off your reel good. And that, in turn, puts more fish in your boat. It’s going to make your life easier and catch more fish.”

Sufix Advance Fluorocarbon is available in 200-yard and 1,200-yard spools, and in 10 strengths: 4-, 6-, 8-, 10-, 12-, 14-, 17-, 20-, 25- and 30-pound test.

It’s so tough, top fishing pros actually go down a pound test and still get higher test performance. For more information, check out Sufix® Advance® Fluorocarbon or stop by your favorite trusted fishing tackle retailer.

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