Crush bass with 10 new Shadow Rap colors

Ready to throw haymakers and crush bass until they’re gone? Stock your tackle box with Shadow Rap® jerkbaits in those color patterns, or any of the ten new available looks on shelves now.

“Whether I’m fishing a local tournament or halfway across the country on the Elite Series, I’m gonna catch ‘em better if I can match the hatch,” says Rapala® Pro Seth Feider, winner of a Bassmaster Elite Series tournament last year on Minnesota’s Mille Lacs Lake. “And with all the new colors Rapala came out with, I can pretty much imitate whatever kind of baitfish the bass are eating anywhere I fish.”

Shadow Raps, Shadow Rap Deeps, Shadow Rap Shads and Shadow Rap Shad Deeps are available in 10 new color patterns and 14 original patterns. The new color patterns are:

Crush – Dark brown back, light brown “frosted” sides
Elite Blue – Dark blue-gray back, light gray-white “frosted” sides, light orange belly
Haymaker – Olive green back, light olive-white “frosted” sides, light orange gill plates
Olive Drab – Dark olive back and head, light green-white “frosted” sides, light yellow gill plates
Purple Haze – Dark purple back and head, light purple-white “frosted” sides, pink gill plates
Gone – Dark purple back, light yellow sides, darker yellow/orange head
Halloween – Black back, pewter sides, full orange belly
Imposter – Light orange back and head, light yellow sides, white belly
Molten Copper – Black back, dark copper sides and head, light copper belly
Tropic Ice – Black back, metallic blue sides, metallic green head, light yellow gill plates

Shadow Rap & Shadow Rap Deep
While most jerkbaits follow a forward trajectory with each twitch of the rod tip, Shadow Raps will also dart side to side and, with a sharp jerk, spin around almost 180 degrees. They move vertically too.

“To me, this is a cold-water bait,” Feider says “It’s a jerkbait I’m going to fish a lot slower, early in the spring, late in the fall – [give it] a couple twitches and let it sit there.”

Shadow Raps combine a horizontal struggle with a vertical fade, perfectly mimicking a dying minnow’s movements. They are designed to target bass and other gamefish in two to four feet of water. To catch fish in four to eight feet, there’s a deeper-running model, the Shadow Rap Deep.

Both models come armed with three No. 6 VMC black-nickel, round-bend hooks and are available in 24 color patterns. Each measures 4 3/8 inches and weighs 7/16 of an ounce. “Those hooks are sticky sharp and light wire, which is nice for jerk-baiting,” Feider says.

Shadow Rap Shad & Shadow Rap Shad Deep
Similar to the Shadow Rap, the Shadow Rap Shad is taller in profile than the former, but not as long. “It’s definitely got a different profile than your typical jerkbait,” Feider says. “Being taller, it looks more like a shad or bluegill.”

And rather than slowly sinking on the pause — as does an original Shadow Rap — a Shadow Rap Shad slowly rises when stopped, slightly wobbling and perfectly mimicking an injured shad. “That’s something I’m going to throw in the warmer months, summertime,” Feider says in the BassBlaster video, noting that he will throw a Shadow Rap Shad “year round” for smallmouth and spotted bass. “For some reason in that warmer temp, they actually prefer a bait that rises to one that sits still or slowly sinks.”

An all-season jerkbait, the Shadow Rap Shad triggers fish in three ways — on the kick, on the wobbling slow rise, and with a snap back to life.

“There’s just something about that bait – it’s a fish catcher,” Feider says. “They’ve never seen anything like it – nothing else that does what it does.”

Shadow Rap Shads come in models that target two different depth ranges — three to four feet and five to six feet. The latter is called the Shadow Rap Shad Deep. Both models come armed with three No. 6 VMC black-nickel, round-bend hooks and are available in 24 color patterns. Each measures 4 3/8 inches and weighs 7/16 of an ounce.

See Shadow Rap Shad & Shadow Rap Shad Deep

See Shadow Rap & Shadow Rap Deep



  1. The shadow shads work well for me. I think the title of the article is misleading. Haven’t these colors been available for over a year? I was excited when I received the email but disappointed not to see any new colors.

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