Is there a special someone in your life? Continue reading
Apr
12
Mar
30
Rip the Shallows with the Rapala® Rippin’ Rap, Now Available in Four New Color Patterns
If you’re looking for a way to trigger more shallow water bites, Rapala® has the answer — four new, custom-style color patterns to its popular-selling Rapala® Rippin’ Rap® line-up. Continue reading
Mar
22
0.62 Millimeters of Confidence
You’ve spent months dreaming about this moment. About that dream fish. The monster in your head that you’ve traveled hundreds, maybe thousands of miles to wrestle with. Well, This is your time. Continue reading
Mar
21
Rapala® Baits Should Trigger Bites in MLF Redcrest Championship
Rapala® crankbaits and jerkbaits and VMC® hooks should help Rapala® Pros Ott DeFoe and Jacob Wheeler put big fish in their boats this week in the Major League Fishing Bass Pro Tour’s 2022 REDCREST championship on Grand Lake of the Cherokees. Continue reading
Mar
17
How About Reverse Engineering a Giant Redfish this Weekend?
A new commercial from Rapala captures the essence of saltwater fishing and how Rapala® is there at every precious moment. We invite you to check it out. Continue reading
Mar
16
10 Tips on How to Make this Your Best Fishing Year Ever
You can smell it in the air. Every now and then, a warm, fresh breath of spring. And to you and millions like you, that can mean only one thing … fishing! Continue reading
Mar
15
Rapala® Shad Rap® Now Available in New, Unique ‘Unicorn’ Colors
Rapala’s unique new Shad Rap® patterns appear to be part baitfish, part unicorn. Cotton-candy pink, sky-blue, daffodil-yellow and grape-gum purple feature prominently in the whimsically named new color patterns, Black Wonderbread, Glow Pink Squirrel, Juicy Lucy, Moldy Fruit, Headspin and Voodoo Haze. Continue reading
Mar
9
OG Slim® 6 and Jigging Rap®s Help DeFoe and Wheeler to Top-10 Finishes on Smith Lake
As they did most of last season, Rapala Pros Ott DeFoe and Jacob Wheeler scored Top 10 finishes Monday in a Major League Fishing Bass Pro Tour tournament. A Rapala OG Slim® 6 of his own design helped DeFoe to a 7th-place showing. Rapala® Jigging Raps and Storm® Largo Shads helped Wheeler to an 8th-place showing, his 7th-consecutive Top 10 finish. Continue reading
Mar
8
Target Bass in Five-Foot Strike Zone with New Rapala® BX® Mid Brat
Ready for some off-road crankin’ with a mid-size pickup? Tie on a Rapala BX Mid Brat to target big bass on hard cover in the five-foot range. Continue reading