When you’re on the water this summer, show your support for the men and women who served our country in the U.S. military by wearing a Rapala fishing cap or t-shirt featuring the Rapala logo stylized in the stars and stripes, or fishing with a Rapala Rattlin’ Rap Americana fishing lure.

With your purchase of a Rapala Americana collection fishing cap, t-shirt, thermos, decal, or Rattlin’ Rap Americana fishing lure, you’ll be helping to support American vets disabled as a result of their active military service.

“The healing powers of nature are vital for veterans,” said Stephen “Butch” Whitehead, the National Commander of the Disabled American Veterans (DAV). “The DAV provides veterans recreational therapy opportunities when they can no longer get themselves outdoors or just don’t have the resources to do so. Rapala’s patriotic-themed lures, gear and apparel are a meaningful way for people to connect with – and support – our veterans.”

While supplies last, 10% of sales on Americana products will be donated to Disabled American Veterans to support American heroes around the country. Rapala also is donating 5% of all sales of these items purchased through our supporting retailers. So, whether you purchase online at or at your favorite Rapala retailer, you’ll be supporting disabled American veterans who served bravely to keep our country free.

“Fishing is enjoyed by many veterans across our country,” says Matt Jensen, marketing director for Rapala, “This is our little way of saying thank you to all those who have served – by leveraging our brand and our marketing to help support the good works of the DAV.”

“Rapala’s efforts have been especially appreciated here in Minnesota,” said Trent Dilks, Adjutant for DAV Minnesota, “We have a population of veterans who love to fish and hunt, and our camaraderie is reinforced by this special relationship with Rapala.”

Disabled American Veterans is a non-profit organization with more than 1 million members. It was founded in 1920 and chartered by the U.S. Congress in 1932. DAV empowers veterans to lead high-quality lives with respect and dignity. It is dedicated to a single purpose: fulfilling our promises to the men and women who served. DAV does this by ensuring that veterans and their families can access the full range of benefits available to them; fighting for the interests of America’s injured heroes on Capitol Hill; providing employment resources to veterans and their families and educating the public about the great sacrifices and needs of veterans transitioning back to civilian life. To learn more about DAV, visit

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