Rapala salutes youth anglers with Get Action! TV spot

“Get action,” advised 26th U.S. President Teddy Roosevelt, a legendary sportsman and conservationist. “Don’t fritter away your time. Create. Act. Take a place wherever you are and be somebody. Get action.” No doubt then, he would appreciate the youth movement underway in angling.

Rapala USA salutes youth anglers in “Get Action,” a new national television spot.

“We are witnessing an exciting explosion in youth enjoyment of fishing,” says Rapala Marketing Director Matt Jensen. “High school and college fishing teams are growing faster than we’ve ever seen.”

“Youth anglers are independent, social, smart and filled with creativity,” Jensen continues. “At Rapala, we say embrace them, talk to them, educate them, support them, fish with them and, most importantly, have fun with them!”

Rapala sponsors a number of youth fishing initiatives with key media partners including FLW and FLW VARSITY BASS, STUDENT ANGLNG FEDERATION, STUDENT AGNLING TRAIL, and BASS to name a few. “2019 will be filled with energy and focus towards embracing the growth of the best sport in the world – fishing!” Jensen says.

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