Rapala® baits and knives enjoy 10-year run as America’s favorites

For a decade straight, Rapala® hard baits and knives have been America’s most beloved.

For the tenth year in a row, a majority of anglers participating in Southwick Associates’ influential industry survey said Rapala hard baits and knives are the best. Sufix leaders scored a win this year as well.

Southwick’s annual survey determines the brands and products that anglers purchase most frequently. Southwick’s data were compiled from thousands of internet-based AnglerSurvey.com surveys. The year-long research is scientifically designed and weighted to reflect all U.S. anglers.

Southwick’s recent survey results confirm what the biggest names in fishing already know. Top pros who trust Rapala lures to catch more and bigger fish include multi-species angling legend Al Lindner, 2003 Bassmaster Classic Champion Michael Iaconelli, 2013 Forrest Wood Cup Champion Randall Tharp, saltwater aces Rick Murphy and George Poveromo, and walleye-circuit winner Chris Gilman.

No. 1 Knives
From the birch-handled classics to the efficient new electric models, Rapala knives make short work of turning fish to fillets. And that’s why Rapala knives are used in more fish camps, on more charter boats and at more shore lunches than any other knife in the world.

With more than 50 million sold, Rapala’s birch-handled classic, the Fish ‘N Fillet, is the knife that taught the world to fillet. “It’s the best fillet knife out there,” says Freshwater Fishing Hall of Fame guide Tom Neustrom. “There’s none better.”


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