The Delivery: Three Locations. Three Anglers. One Lure. In Series 3 of The Delivery, Anglers Put the Rapala® X-Rap® Magnum® to the Test in the Waters Along Florida and Louisiana.
Marathon, Florida – Imagine if someone mailed you a fishing lure and invited you to put it to the test in your home waters? Imagine if someone mailed that same lure to two other serious anglers in other parts of the country and invited them, like you, to film fish after fish hammering that lure.
That, my friends, is what The Delivery, a three part video series by Rapala, is all about.
Back for its third series, The Delivery, travels to Florida and Louisiana where three highly distinguished inshore and offshore saltwater fishing guides put the X-Rap Magnum to the test on some toothy creatures. In the premiere season of The Delivery, which debuted last year, the video series zeroed-in on the ability of the Rapala® Skitter Walk®. In the second series of The Delivery, three different saltwater captains took delivery of the Rapala® X-Rap® Long Cast Shallow.
In the first episode of series 3, The Delivery traveled to Marathon, a small town along the Florida Keys where Captain Michael Schofield of All Keys Charters, was ready and willing to put the X-Rap Magnum through the wringer.
Like his father before him, Schofield, has a deep love for fishing running through his veins. Born and raised in the Florida Keys, “Captain Mike,” as he’s known in these parts, knows the local waters like the back of his hand. With more than 20 years of experience in Florida’s commercial fishing industry, knowing how to catch fish such as tuna, Mahi Mahi, snapper, permit, barracuda, tarpon, redfish, and bonefish comes as second-nature to Captain Mike.
When Captain Mike received his delivery, he knew immediately where to take it – his favorite inshore hunting grounds for nasty Florida Keys’ barracuda, where he cast the X-Rap Magnum to some obliging ‘cuda. Later in the day, Captain Mike headed further offshore to a favorite spot for grouper, where he trolled the X-Rap Magnum. All of the fun is captured in The Delivery.
“The X-Rap Magnum is a great lure for down here,” Schofield said. “It comes in a number of different sizes and a variety of colors. It’s perfect for all of the different types of fish you can catch here in the Keys.”
The Rapala X-Rap Magnum lures run perfectly right out of the box with an enticing wobbling, side-to-side action that drives fish mad. The lure’s off-kilter swimming motion creates a steady vibration fish pick up on with their lateral lines, a system of sense organs fish use to track prey.
Boasting the tried-and-true X-Rap design, X-Rap Magnums feature a textured, translucent, plastic body, an internal scale pattern, internal holographic foil and attention-grabbing 3-D holographic eyes. The No. 20 model X-Rap Magnum runs 20 feet deep, measures 5.5 inches and weighs 1-5/8ths oz. The No. 30 runs 30 feet deep, measures 6.25 inches and weighs 2-½ oz. The No. 40 model runs 40 feet deep, measures 7 inches and weighs 3-3/8th oz.
So, if the X-Rap Magnum can produce off the Keys, where else can a saltwater captain put it to the test?