Heading into winter, the water cools down. In the North, cool water turns to ice. And that can mean only one thing – cold water fishing season!
Crappies, bluegills, sunnies, perch, walleyes – the thought of catching one after another, hungrily gulping up our vertical jigs and lures – it’s enough to turn off the football on the TV and race to your nearest fishing hole.
And at the end of the day, when you’ve caught enough for a highly anticipated meal with your family or best buddies, what will be the next thing you reach for? More than likely, it will be a Rapala® R12 Heavy-Duty Lithium Fillet Knife Combo.
A new series of ads for the Rapala R12 Fillet Knife explains why: There is simply no other fillet knife that will make filleting a meal of crappies, bluegills and walleyes more delightful – or more easier and faster. Make no bones about it, Rapala’s product engineers have created the industry standard for electric fillet knives — to which all other electric knives are compared.
“Our new ads capture the spirit of this amazing new fillet knife,” said Dustin Butler, Rapala’s Creative Director. “I’ve been an angler my entire life and have filleted my fair share of fish. There is no other fillet knife that makes the job of filleting a stringer full of fish more enjoyable. The best part yet – you’ll be sitting at the table with your friends that much faster enjoying an incredible fish meal. I’m all in on the R12.”
Equipped with lithium-ion batteries (comes with two batteries in a convenient carrying case), the Rapala R12 fillet knife not only delivers the power to make fast work of filleting, it also delivers the longevity (80 minutes of continuous run time) needed for big jobs. The fillet knife even comes with an LED light that allows anglers to better see what they’re doing in dimly lit fillet shacks or sunset filleting sessions.
The R12 Filet Knife’s PTFE coated blades (comes with two blades, 6 in. and 7.5 in.) enhances the speed of the blade by reducing the amount of resistance felt by the blade as it cuts through the scaly skin,” Roach said.
“If you’ve done as much filleting as me, you’ll instantly understand the importance of the R12’s ergonomic design,” added legendary walleye angler and professional fishing guide Tony Roach. “The trigger located on the top of the handle means no stress on your hands and fingers. Having the right tools makes this dirty job easy and painless.”
The Rapala R12 Fillet Knife turns a time-consuming messy job into a short task – saving anglers of all ages and experience levels time and producing more delicious meat. If you haven’t met the Rapala R12 Fillet Knife yet, do yourself a favor and check it out at on the Rapala.com page. There’s never been a better time to upgrade your old panfish or walleye fillet knife than now. So have fun with our campaigns and share with your friends that sometimes you need to simply upgrade your crappie fillet knife this holiday season.