3 Sneak Peek Product Launches for 2018 ICAST® Week

Larger Size 12 Rapala® Ripstop® Delivers Even Bigger Thrills
The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. So, they did. The new bigger size 12 RipStop comes in 14 forage-matching color patterns and features three sticky-sharp No. 5 VMC® treble hooks, rather than two. The bait weighs 1/2-ounce, which is twice as heavy as the original. The larger RipStop dives 4-to-5 feet, while the original model swims between 3-to-4 feet.

Rapala® Releases New Smaller Size 06 X-Rap® Twitchin’ Mullet
Building on the successful debut of the Rapala® X-Rap® Twitchin’ Mullet in 2018, the brand is introducing a smaller version of the popular coastal bait for 2019. The new No. 06 model is 1-1/8-inches smaller than the original No. 8 Twitchin’ Mullet and 1/8 of an ounce lighter. Featuring an aggressive side-to-side, walk-the-dog action just below the water’s surface, a Twitchin’ Mullet is a great go-to bait when inshore fish show their fins in the shallows.

New Sufix® AdvanceMonofilament is Supple, Strong and Sensitive
For a mono, new Sufix® Advance Monofilament hits a triple — it’s supple, sensitive and strong. It’s the monofilament line anglers have always sought but never found. Until now. Additional features of Sufix Advance include enhanced castability, reduced line memory, unrivaled knot strength and 50 percent lower stretch and UV absorption than standard monofilament. It’s available in two colors, clear and low-vis green, and nine strengths: 4-, 6-, 8-, 10-, 12-, 14-, 17-, 20- and 25-pound test.

See Rapala® RipStop®

See Rapala® X-Rap® Twitchin’ Mullet

See Sufix® Advance Monofilament


  1. With my father in law. a tackle shop was opened in Winter Garden Florida. Specializing in live bait for Bass with wild shiners and minnows for Speckeled perch. Then after a year or so we started with artificial baits and a new lure was found, named Rapala and it took the fishing world by storm. We could not keep the stock orders filled. Great lure and we sold out of our order in one or two days. We learned that other dealers were charging twice the given price and others were not selling them but renting them out for a $20.00 deposit. Return at the end of the trip for a refund. But it was a great time back then.

  2. I have not seen a jerkbait in a chartreuse color. I know the clown color has chartreuse in it but I would love to see the rip stop or the shadow rap in the homers buddy color that’s on your bx brat! Can you say Best Seller?

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