Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading
Nov
23
Whether they’re a veteran saltwater expert or one of the 8.6 million new anglers that wet a line for the first time in the last two years alone*, this holiday season luring in holiday cheer for the outdoor adventurers on your gift-giving list will be easy as shooting fish in a barrel with the latest saltwater gear from Rapala, the most trusted name in fishing since 1936. Continue reading
Jun
9
Few bonding moments create lasting memories like a day of saltwater adventure with Dad. While just wetting a line together is a blast, fishing is always more fun when you’re catching. This Father’s Day, give him years of on-the-water excitement with gifts from Rapala® and Respected Rapala Brands. Continue reading
Mar
16
More IGFA world-record fish were caught in 2014 on Rapala lures than any other brand of baits. Among the 19 International Game Fish Association world-record fish caught on Rapala baits last year was a 231-pound, 13-ounce southern bluefin tuna. Continue reading