Sharp Hooks, More Fish. Use VMC® Replacement Hooks for Rapala® Saltwater Lures

Do you feel a need to replace the original hooks on your Rapala lures? Some anglers do. Many saltwater guides and pro-anglers do, too. Some even do so religiously, making a point of changing out their hooks before the beginning of each fishing season or throughout the season based on the amount of action they’re getting. Continue reading



Cody Huff and Brandon Palaniuk Land Top 10 Finishes at BASS Elite on Pickwick

Storm swim baits, VMC® hooks, Rapala® crankbaits and Sufix® line helped Rapala Pro Cody Huff to a runner-up finish Sunday in the Bassmaster Elite Series tournament on Alabama’s Lake Pickwick, a Tennessee River reservoir. In the same event, a VMC Tokyo Rig helped Rapala Pro Brandon Palniuk place 5th and retain his lead in the Bassmaster Angler of the Year race. Continue reading



Arashi® Vibe helps Downey place 2nd in Bassmaster season opener on St. John’s River

A trio of Rapala®, Storm® and VMC® baits helped Bob Downey to two monster bags and a runner-up finish in the Bassmaster Elite Series season/opener last week on Florida’s St. Johns River. The bait that put the most big bass in the Rapala pro’s boat was a Storm Arashi Vibe lipless crankbait. Continue reading