Jul
22
For the past year, Rapala® pros have seen the future, fishing with prototype Advance® Fluorocarbon, the most supple, sensitive and strong fluoro line Sufix® has ever engineered. For the rest of us, the future is now, with the release of the new easy-handling, super-sensitive and abrasion-resistant fluoro line. Continue reading
Jul
8
Storm® Arashi® Glide Bait
After years of design and testing with Brandon Palaniuk here in the United States and in Japan, the Arashi® Glide Bait is finally here. Continue reading
Aug
14
For a mono, new Sufix® Advance™ Monofilament hits a triple — it’s supple, sensitive and strong. It’s the monofilament line anglers have always sought but never found, until now – a mono that thinks it’s a braid. Continue reading
Jun
12
This Father’s Day, raise your gift-giving game and treat dear ol’ Dad to a day of adventure at sea and premium saltwater gear from Rapala®, the No. 1 choice of anglers worldwide for more than 80 years. Continue reading
May
22
To catch the most pre-spawn walleyes in clear-water natural lakes “Up North”, cast Rapala® Shad Dancers® on Sufix® Nanobraid® where water temps remain unseasonably cool. Shallow walleyes in clear water are notoriously spooky, so making long casts with moving baits often out-produces vertically jigging live bait or trolling this time of year. Continue reading
Feb
13
“Your line is one of the most critical links between success and failure in fishing,” explains Tharp, a 4-time Bassmaster Classic contender. “It’s one of the most crucial pieces to the puzzle. I mean, you can have the best lure or hook in the world, you can have the best rod and reel in the world, but if you don’t put the right line on, the rest of that stuff is useless. It all has to work together.” Continue reading
Sep
5
The superline of choice for boating saltwater fish of all species and sizes, in all sorts of situations and conditions, is now available in a blue-pattern option for blue-water anglers. Sufix® 832® Advanced Superline® now comes in a variegated color called Coastal Camo. Continue reading
Jul
25
The superline of choice for boating fish of all species and sizes, in all sorts of situations and conditions, is now even more versatile. Sufix® 832® is now available in 8-pound test. Continue reading
Jun
12
When you’re paid to put fish in the boat, you don’t mess around with the thing that puts fish in the boat. That’s the message in a new commercial featuring Bassmaster Elite Series Pro Dave LeFebre. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading