This Father’s Day, get Dear Ol’ Dad the Fishing Gear He’s Been Dreaming About for Months. Continue reading
May
31
10 Cool Gift Ideas for Fishing Dads Everywhere
Category Archives: Rapala
May
19
New Colors for the Rapala® Skitter V and Skitter Walk® are Here
Rapala® has the lures that deliver time and time again. Take a look at the new colors for the Skitter V and the Skitter Walk®. Continue reading
May
17
The Making of a Legend: How the Original Floating® Rapala® Transformed Sportfishing Around the World
The legend of the Original Floating Rapala began back in 1936 when Lauri Rapala, a Finnish fisherman, carved his first homemade fishing lure. Continue reading
May
10
10 Tips on How to Have More Family Fishing Fun
There may be nothing more sweet in this big, wide world than gazing upon photos and videos of your kids – with smiles a mile wide – holding up what they think is a huge “monster” fish (even if it’s just a small sunfish or bluegill), or photos of your family all together enjoying a day fishing and having fun. Continue reading
Apr
12
Let Me Tell You About My Bass Friend
Is there a special someone in your life? Continue reading
Mar
21
Rapala® Baits Should Trigger Bites in MLF Redcrest Championship
Rapala® crankbaits and jerkbaits and VMC® hooks should help Rapala® Pros Ott DeFoe and Jacob Wheeler put big fish in their boats this week in the Major League Fishing Bass Pro Tour’s 2022 REDCREST championship on Grand Lake of the Cherokees. Continue reading
Mar
15
Rapala® Shad Rap® Now Available in New, Unique ‘Unicorn’ Colors
Rapala’s unique new Shad Rap® patterns appear to be part baitfish, part unicorn. Cotton-candy pink, sky-blue, daffodil-yellow and grape-gum purple feature prominently in the whimsically named new color patterns, Black Wonderbread, Glow Pink Squirrel, Juicy Lucy, Moldy Fruit, Headspin and Voodoo Haze. Continue reading
Mar
8
Target Bass in Five-Foot Strike Zone with New Rapala® BX® Mid Brat
Ready for some off-road crankin’ with a mid-size pickup? Tie on a Rapala BX Mid Brat to target big bass on hard cover in the five-foot range. Continue reading
Feb
22
Rapala® Adds Five New Color Patterns to the OG Slim™ 6
Rapala® has added five new Ott-inspired, bass-approved color patterns to its OG Slim™ 6 line-up: Bream, Copper Green Shad, Hot Copper Green Shad, Classic Craw and Coosa Special. Continue reading
Feb
16
Arashi® Vibe helps Downey place 2nd in Bassmaster season opener on St. John’s River
A trio of Rapala®, Storm® and VMC® baits helped Bob Downey to two monster bags and a runner-up finish in the Bassmaster Elite Series season/opener last week on Florida’s St. Johns River. The bait that put the most big bass in the Rapala pro’s boat was a Storm Arashi Vibe lipless crankbait. Continue reading