Feb
9
For night owls who prefer northern lights to neon lights, and fireflies to barflies, Rapala’s new R12® Lithium Spotlight Lantern is the perfect portable illumination device for any after-sundown, outdoor adventure. Take it fishing or camping, hiking or stargazing, or down any other path your passion takes you. Continue reading
Jan
31
We’re just a few weeks into 2023, and frankly, we could use a little less drama in this big ol’ world of ours and a lot more time fishing with friends and family. So, to help get this year off to a great start, our team of fishing nerds and geeks put our heads together to create the Top 23 lures, jigs and line that you need to make this your best…year…ever! Continue reading
Jan
26
Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of esteemed walleye guide and media personality Ross Robertson to the team. This adds geographic diversity, enhances the staff’s multi-species excellence, and will provide additional brain power for future product development. Continue reading
Jan
24
Rapala’s new R12® Lithium Aerator leverages Lithium-ION power tech to deliver a more effective, longer-lasting aeration of live-bait containers and livewells for both the ice and openwater angler. For many live-bait anglers, the difference between a great day of fishing or getting skunked can depend on superior aeration – a process that continuously re-oxygenates the water in which you transport and access your live bait while moving from one spot to the next. Continue reading
Dec
1
Are you searching for holiday gift ideas for a friend, co-worker, or loved one who loves fishing and being in the outdoors? If so, here are 10 incredible gift ideas and stocking stuffers that are sure to bring a smile to their face. Continue reading
Nov
1
This is the story of 88-year-old John Lawrence and his 21-year-old grandson’s riveting day of fishing on a Pennsylvania creek proving that sometimes all you need for a great day on the water is a loved one…and an Original Floating® Rapala®, of course. Continue reading
Sep
19
In a Major League Fishing Bass Pro Tour tournament on Minnesota’s Mille Lacs Lake on Tuesday, Rapala Pro Jacob Wheeler became the 7th angler in the history of professional bass fishing to win back-to-back Angler of the Year titles on a major tour. Continue reading
Sep
13
If you are a hardcore walleye angler, you know the three unwritten rules of putting big walleyes into your boat. Continue reading
Aug
23
If you’ve ever dreamed of catching a world record fish, tie on a Rapala®. Continue reading
Aug
16
The coil. Then the flash. Within an instant, you’re in for a fight you won’t soon forget. And at the other end, a mouth full of razor-sharp teeth to greet you. Continue reading