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Category Archives: News

Oct

31

Add Some Zing to Ice Fishing with 4 New Colors for VMC’s Tumbler and Tingler Spoons

Posted on October 31, 2023 by Rapala

Seasoned ice anglers know that spoons are highly effective in generating hardwater bites among Walleye, Perch, Crappies, Blugills and other species. Continue reading →

Posted in News | Leave a comment

Oct

27

Get Ready for Hot and Fast Hardwater Vertical Action with Four New Colors in VMC’s Tungsten Mongo Jig and Tungsten Tubby Jig

Posted on October 27, 2023 by Rapala

When the days turn cold and the nights get even colder, turn the heat up with VMC’s Tungsten Mongo Jig and Tungsten Tubby Jig. Continue reading →

Posted in News | Leave a comment

Oct

24

Ultra Light Rippin’ Rap® Gets Four New Hot Colors for Even More Hardwater Action

Posted on October 24, 2023 by Rapala

Feelin like you need to shake up your hardwater presentation this coming ice fishing season? Continue reading →

Posted in News | Leave a comment

Oct

19

How to Prep and Clean Fish Like a Guide

Posted on October 19, 2023 by Rapala

Whether you’re cleaning your very first fish or you feel like you’re an ol’ pro, no one relishes the task of cleaning a bucket full of fish. Continue reading →

Posted in News | Leave a comment

Oct

17

Sufix® Performance Tip-Up Ice Braid: The Standard in Tip-Up Ice Fishing Line Now Available in 150 Yard Spools

Posted on October 17, 2023 by Rapala

When it comes to ice fishing, the action comes down to the last 2 feet. Continue reading →

Posted in News | Leave a comment

Oct

12

Get Ready for Hardwater Slab Action. The Slab Rap® Has 4 New Colors for You to Play With

Posted on October 12, 2023 by Rapala

There’s something so satisfying about yelling out to your ice fishing buddies, “Look at this Slab!” as you try to hold onto a giant perch, crappie, or bluegill freshly pulled up through your ice fishing hole on a cool winter day. Continue reading →

Posted in News | Leave a comment

Oct

3

VMC® Teams Up with Ice Fishing Guru Tony Roach on New Rattling Roach Spoon

Posted on October 3, 2023 by Rapala

When it’s time to get serious about your ice fishing, turn to what the pros use. VMC® is proud to partner with ice fishing guru and professional guide Tony Roach to introduce the new Rattling Roach Spoon. Continue reading →

Posted in News | Leave a comment

Sep

19

When You Need to Slow Play Smallies, You Can’t Beat an X-Rap®

Posted on September 19, 2023 by Rapala

The excitement of fishing is so often in the fight – when you’re white-knuckling your reel, so close to getting a prize catch in your boat you can taste it. But sometimes, you can’t get this feverish action without playing the slow game, especially for curious smallmouth bass in cold water. Continue reading →

Posted in News | Leave a comment

Sep

12

Al Lindner Hammers Bass with the New Rapala® OG Rocco® 5 Crankbait

Posted on September 12, 2023 by Rapala

The air is still a chilly 30 degrees Fahrenheit, but the sun peeks out for longer periods each day. After months of anticipation, the lake has finally melted, and Al Lindner is a man on a mission: get as many smallmouth and largemouth bass into his boat as possible. Continue reading →

Posted in News | Leave a comment

Sep

7

Up North on the Wild St. Croix River with Bonafide Kayaks and Rapala®

Posted on September 7, 2023 by Rapala

The beauty of a river is that with each bend and turn, it changes. In one area it can be deep and mysterious and in others, it narrows and becomes an intimate world unto itself with overhanging trees. The river can change quickly from skinny water to small rapids that gurgle and pulsate with life. Continue reading →

Posted in News | Leave a comment

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