Mar
28
Introduced more than 20 years ago, the Husky Jerk legend continues to grow year after year based on its incredible ability as a multispecies bait that puts fish in the boat. To continue building on its well-deserved reputation, Rapala is introducing five new color patterns that will surely add to its legendary status. Continue reading
Mar
21
The Rapala® Blog caught up with legendary angler Al Lindner, who, on a cold winter day, talked about the upcoming fishing season and shared some of his fondest memories about fishing. As co-host of Linder’s Angling Edge, Al and his entire team have been important partners to Rapala lures in designing new lures and communicating the effectiveness of Rapala lures for anglers everywhere. Enjoy! Continue reading
Mar
13
Tennessee native Ott DeFoe and Volunteer State transplant Jacob Wheeler made the short run over to North Carolina’s Lake Norman to fish the 2023 Bass Pro Shops Redcrest and no semi-serious fishing fan will be surprised to learn that both finished in the top ten. Continue reading
Mar
9
Anglers know that you have to go where the fish are and be prepared to catch them wherever that is. With more pressure on fisheries, bass have become warier and warier and it requires light line, finesse baits and the perfect light wire hooks to get bites. Continue reading
Mar
7
40 years in the making. Tournament tested and proven. So sharp, bass almost hook themselves. VMC® RedLine Series™ hooks – this is what happens when a hook company thinks like a tech company. Continue reading
Mar
2
Rapala, a legendary company already in possession of the industry’s most accomplished and diverse pro-staffers, announces the addition of the reigning National Walleye Tour AOY, Duane “Dewey” Hjelm. Continue reading
Feb
28
Panama. Southern California. Costa Rica. Though hundreds of miles apart, these three locations are home to some of the planet’s most incredible fisheries. So what would happen if the exact lure was delivered to the doorsteps of top anglers in each location. What could possibly happen? Continue reading
Feb
22
“If I only have to catch five, I want a bigger bait, Jack!” – Ott DeFoe.
The 2023 season marks a significant shift in the scoring rules for Major League Fishing’s Bass Pro Tour as the more-traditional “biggest five” scoring system replaces the circuit’s first four years of “every fish counts.” Continue reading
Feb
17
If you want to play with the big dogs, you better throw a big stick. That’s the philosophy engineered into every aspect of Rapala’s big new blue-water bait, the X-Rap® Magnum® Stick. Continue reading
Feb
16
A new film by Rapala® explores the story of Helen Lerner, the intrepid angler who broke some of the earliest records in big game fishing and turned the sport into what it is today. Continue reading