May
9
Rapala sat down with Mikko Rautiainen, Head of Product Development, RapalaVMC®, who, on a cold winter day at RapalaVMC’s offices in Vääksy, Finland, took some time to talk with us about the value of designing and making Rapala lures from balsa wood. Continue reading
May
5
Only in a stained-glass window could you find more elaborate combinations of colored glass than in Rapala’s line-up of new Glass Shad Rap® designs. A clear-water crankbait anglers have long relied upon is now available in six new brilliant patterns of “stained glass.” Continue reading
May
2
In the North Country, there’s a moment that all anglers hold sacred: when the last ice slowly dissolves away, revealing open water lakes, reservoirs, and rivers. After enduring one snowstorm after another, winter springs into summer and all thoughts turn toward getting our boats ready and being on open water once again. Continue reading
Apr
25
The toss of turbulent waves, the sea spray in your eyes, the leaps and jolts of fish broaching the surface of the water, and finally, the strain of your muscles and the sweat on your forehead as you reel a big nasty fish with really sharp teeth into your boat – some weighing more than you do. That, my friends, is the thrill of it all. Continue reading
Apr
20
For thousands of viewers of Lindner’s Angling Edge, Jeremy Smith is known as the muskie guy. But in reality, Jeremy is like a lot of us nutso anglers – he just loves fishing for anything that bites. From early-season crappies to mid-summer smallmouth and walleyes to late-summer muskie fishing, Jeremy loves to catch basically anything that swims. It’s all an adventure. It’s all fun. Continue reading
Apr
13
Good things come to those who wait. Such wisdom is understood well by every angler who’s ever caught a big fish on an original Rapala® CountDown® bait. Continue reading
Apr
10
Ott DeFoe, the 2019 Bassmaster Classic champion and perennial contender for just about any tournament he competes in, rarely prefishes a lake before it goes off limits. Continue reading
Apr
4
Wouldn’t we all like to open our front door one day to an unexpected package and open it to find not only a brand-new fishing lure but one of the best in the game? Well, that’s exactly what happened to Captain Brandon Nelson on his doorstep in San Diego, California, in a new episode of The Delivery. Continue reading
Mar
28
Introduced more than 20 years ago, the Husky Jerk legend continues to grow year after year based on its incredible ability as a multispecies bait that puts fish in the boat. To continue building on its well-deserved reputation, Rapala is introducing five new color patterns that will surely add to its legendary status. Continue reading
Mar
21
The Rapala® Blog caught up with legendary angler Al Lindner, who, on a cold winter day, talked about the upcoming fishing season and shared some of his fondest memories about fishing. As co-host of Linder’s Angling Edge, Al and his entire team have been important partners to Rapala lures in designing new lures and communicating the effectiveness of Rapala lures for anglers everywhere. Enjoy! Continue reading