Wheeler Feasts at St. Clair with CrushCity™ Ned BLT™

Jacob Wheeler can do a lot of things on the water exceptionally well, but keeping secrets isn’t one of them. Shortly after prematurely revealing the CrushCity Freeloader to the fishing world via a victory at Alabama’s Lake Guntersville, he once again spilled the beans on a yet-to-be-released bait – the CrushCity™ Ned BLT™ – via a third-place finish in a Bass Pro Tour tournament on Lake St. Clair. From the far south to the far north, he’s quickly and efficiently spreading the word about Rapala’s new soft plastics. Continue reading



Terminator® Frogs Available in Five New Natural Profiles to Entice Big Bass

It ain’t easy bein’ green, a certain talking frog famously said once. It ain’t easy either bein’ a Popping Frog or a Walking Frog, sustaining savage strikes from big ol’ bass every day. And now that the lifelike Terminator® topwater baits are available in five new natural profiles, life ain’t gettin’ any easier for ‘em. Continue reading



Walters Gets Redemption on Home Pond with NPFL Win on Santee Cooper

South Carolina pro Patrick Walters has spent countless hours probing around his home waters of Santee Cooper. And though he’s had plenty of success on Santee over the years, a win at the top level has escaped him – until now. Posting a three-day total weight of 67 pounds, 12 ounces, Walters took home the W in the National Professional Fishing League event on Santee Cooper to claim not only a $100,000 payday but also a bit of redemption. Continue reading



Rapala® Dishes Up Deep Tail Dancers in Sherbet Colors That Deliver Ice Cream Satisfaction

I like sherbet better than ice cream, said no kid ever. So it is with a walleye offered a lure trying to look like a Rapala® – “Wait, what? Hard pass!” And there lies the genius in Rapala’s recipe for sweet success in dishing up delicious confections of colorful design flair and fish-attracting action – sherbet colors with ice cream satisfaction. Continue reading