Jul
18
According to Finnish folklore, a dazzling display of waving, shape-shifting plumes illuminating the night sky, the Northern Lights emanate from sparks flying off the fur of a mystical arctic fox flinting against massive steel-blue mountains. Continue reading
Jul
10
Rapala introduces CrushCity™ soft baits – premier line of soft baits designed by Rapala® pro Jacob Wheeler for all tournament and avid bass anglers. Continue reading
Jul
6
Jacob Wheeler can do a lot of things on the water exceptionally well, but keeping secrets isn’t one of them. Shortly after prematurely revealing the CrushCity Freeloader to the fishing world via a victory at Alabama’s Lake Guntersville, he once again spilled the beans on a yet-to-be-released bait – the CrushCity™ Ned BLT™ – via a third-place finish in a Bass Pro Tour tournament on Lake St. Clair. From the far south to the far north, he’s quickly and efficiently spreading the word about Rapala’s new soft plastics. Continue reading
Jun
29
In just two short years fishing full time, Duane “Dewey” Hjelm has established himself as arguably the most dominant pro angler on the National Walleye Tour. Continue reading
Jun
27
It ain’t easy bein’ green, a certain talking frog famously said once. It ain’t easy either bein’ a Popping Frog or a Walking Frog, sustaining savage strikes from big ol’ bass every day. And now that the lifelike Terminator® topwater baits are available in five new natural profiles, life ain’t gettin’ any easier for ‘em. Continue reading
Jun
20
When it comes to angling world records, Katie Wells has the magic touch. After securing four world records in one calendar year – two on Rapala fishing lures — this angler is only getting started. Continue reading
Jun
5
For millions of Americans, finding the right gift for Father’s Day is really hard. Especially if your Dad loves fishing – what do you get a guy who seems to own every fishing lure under the Sun? Continue reading
Jun
2
South Carolina pro Patrick Walters has spent countless hours probing around his home waters of Santee Cooper. And though he’s had plenty of success on Santee over the years, a win at the top level has escaped him – until now. Posting a three-day total weight of 67 pounds, 12 ounces, Walters took home the W in the National Professional Fishing League event on Santee Cooper to claim not only a $100,000 payday but also a bit of redemption. Continue reading
May
31
I like sherbet better than ice cream, said no kid ever. So it is with a walleye offered a lure trying to look like a Rapala® – “Wait, what? Hard pass!” And there lies the genius in Rapala’s recipe for sweet success in dishing up delicious confections of colorful design flair and fish-attracting action – sherbet colors with ice cream satisfaction. Continue reading
May
23
Wisconsin pro Adam Rasmussen brought a wealth of knowledge, a heavy dose of savvy, and some new Rapala® soft plastics to Alabama’s Wheeler Lake. Continue reading