Jan

31

23 for 2023: Make This Your Best Fishing Year Ever

We’re just a few weeks into 2023, and frankly, we could use a little less drama in this big ol’ world of ours and a lot more time fishing with friends and family. So, to help get this year off to a great start, our team of fishing nerds and geeks put our heads together to create the Top 23 lures, jigs and line that you need to make this your best…year…ever! Continue reading

Jan

26

RAPALA/VMC/STRIKEMASTER SIGNS ROBERTSON TO BOLSTER MULTI-SPECIES PRO STAFF

Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of esteemed walleye guide and media personality Ross Robertson to the team. This adds geographic diversity, enhances the staff’s multi-species excellence, and will provide additional brain power for future product development. Continue reading

Jan

24

Die-Hard Live-Bait Anglers Will Love Rapala’s New R12® Lithium Aerator

Rapala’s new R12® Lithium Aerator leverages Lithium-ION power tech to deliver a more effective, longer-lasting aeration of live-bait containers and livewells for both the ice and openwater angler. For many live-bait anglers, the difference between a great day of fishing or getting skunked can depend on superior aeration – a process that continuously re-oxygenates the water in which you transport and access your live bait while moving from one spot to the next. Continue reading