Jan
26
Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of esteemed walleye guide and media personality Ross Robertson to the team. This adds geographic diversity, enhances the staff’s multi-species excellence, and will provide additional brain power for future product development. Continue reading
Jan
24
Rapala’s new R12® Lithium Aerator leverages Lithium-ION power tech to deliver a more effective, longer-lasting aeration of live-bait containers and livewells for both the ice and openwater angler. For many live-bait anglers, the difference between a great day of fishing or getting skunked can depend on superior aeration – a process that continuously re-oxygenates the water in which you transport and access your live bait while moving from one spot to the next. Continue reading
Jan
17
How do you follow a legend? Be you an actor re-booting an iconic character, or a new bait launching in a classic lure line, the answer is the same – innovate, don’t imitate. Make the part your own. Starring now in such a role is Rapala’s new Jigging Shadow Rap®. Continue reading
Jan
13
Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of Bassmaster Elite Series pro Kyle Welcher. Continue reading
Jan
10
Fresh from the wood shavings and sawdust of Ott DeFoe’s Garage, comes another new Rapala balsa bait — the OG Rocco® 5. Continue reading
Dec
13
Looking for some last-minute gift ideas for the angler who loves ice fishing? Here are some suggestions from Rapala.com that will create some huge smiles this holiday season. Continue reading
Dec
9
When it comes to giving an angler a holiday gift, make sure to give them the brands they trust. At Rapala®, we know saltwater fishing like no one else. Here are five holiday season gift ideas for those who love to fish for redfish, spotted trout, snook, bluefish, and amberjack, among saltwater species. Continue reading
Dec
6
Set the hook on these last-minute gift ideas for anglers who love to fish for bass, walleye, panfish, trout, northern pike or muskie. Here are five sure-fire gift ideas that will most definitely bring a huge smile to your favorite angler this holiday season. Continue reading
Dec
1
Are you searching for holiday gift ideas for a friend, co-worker, or loved one who loves fishing and being in the outdoors? If so, here are 10 incredible gift ideas and stocking stuffers that are sure to bring a smile to their face. Continue reading
Nov
9
Do you feel a need to replace the original hooks on your Rapala lures? Some anglers do. Many saltwater guides and pro-anglers do, too. Some even do so religiously, making a point of changing out their hooks before the beginning of each fishing season or throughout the season based on the amount of action they’re getting. Continue reading