Jan

26

RAPALA/VMC/STRIKEMASTER SIGNS ROBERTSON TO BOLSTER MULTI-SPECIES PRO STAFF

Rapala, a legendary company already in possession of the industry’s most accomplished and diverse set of pro-staffers, announces the addition of esteemed walleye guide and media personality Ross Robertson to the team. This adds geographic diversity, enhances the staff’s multi-species excellence, and will provide additional brain power for future product development. Continue reading

Jan

24

Die-Hard Live-Bait Anglers Will Love Rapala’s New R12® Lithium Aerator

Rapala’s new R12® Lithium Aerator leverages Lithium-ION power tech to deliver a more effective, longer-lasting aeration of live-bait containers and livewells for both the ice and openwater angler. For many live-bait anglers, the difference between a great day of fishing or getting skunked can depend on superior aeration – a process that continuously re-oxygenates the water in which you transport and access your live bait while moving from one spot to the next. Continue reading

Nov

9

Sharp Hooks, More Fish. Use VMC® Replacement Hooks for Rapala® Saltwater Lures

Do you feel a need to replace the original hooks on your Rapala lures? Some anglers do. Many saltwater guides and pro-anglers do, too. Some even do so religiously, making a point of changing out their hooks before the beginning of each fishing season or throughout the season based on the amount of action they’re getting. Continue reading