Jul

25

NEW RAPALA® X-RAP® MAGNUM® 40 TAKES HOME “BEST SALTWATER HARD LURE” HONORS AT ICAST 2017

The new Rapala® X-Rap® Magnum® 40, the legendary brand’s largest, deepest running bait ever, is already making a big splash. Continue reading

Jun

6

HELP THE OLD MAN SET SAIL FOR EPIC ON-THE-WATER ACTION WITH THE LATEST RAPALA® GEAR

This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading