Aug

10

FAST-RIPPING, HARD-STOPPING RAPALA® RIPSTOP® ELICITS EPIC BITES

Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading

Aug

1

Rapala, Storm and VMC tackle help anglers claim three of top 5 spots in Bassmaster tournament

Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading

May

31

Gear Up For Fishing With Kids; Get Rapala® Tools, Sufix® Line And VMC® Swivels

Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading

May

22

VMC® hooks & Storm® Arashi™ Top Walker help Palaniuk get Bassmaster win

Brandon Palaniuk covered Sam Rayburn Reservoir from “three foot to 30 foot” with three baits to win his third Bassmaster Elite Series tournament, weighing four 5-fish limits for a combined weight of 93 pounds, 12 ounces. Continue reading

Aug

23

NEW RAPALA® SHAD DANCER® HAS ‘A TOUCH OF MAGIC’


It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. Continue reading