Jun

2

Pick Up Rapala® Saltwater Gear & Say “Bon Voyage” to Second-rate Father’s Day Gifts

Coastal anglers are adventurers by nature. They crave the thrill and challenge of reeling in the world’s most coveted saltwater gamefish. Continue reading

May

31

Gear Up For Fishing With Kids; Get Rapala® Tools, Sufix® Line And VMC® Swivels

Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading

Aug

23

NEW RAPALA® SHAD DANCER® HAS ‘A TOUCH OF MAGIC’


It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. Continue reading

Aug

23

RAPALA® BRINGS OUTDOORS EXPERTISE TO HUNTING WORLD WITH NEW PREMIUM KNIFE COLLECTION

When it comes to knives, the sharpest choice for fishing is now the sharpest choice for hunting. Rapala®, the most trusted name in fishing since 1936 and the brand behind the world’s most popular fillet knives, is extending its passion and uncompromising standards from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Continue reading