For more than a decade, Rapala® hard baits and knives have been America’s most beloved.
For the eleventh year in a row, a majority of anglers participating in Southwick Associates’ influential industry survey said Rapala hard baits and knives are the best.
Southwick’s annual survey determines the brands and products that anglers purchase most frequently. Southwick’s data were compiled from thousands of internet-based AnglerSurvey.com surveys. The year-long research is scientifically designed and weighted to reflect all U.S. anglers.
Comparing year-to-year data, Rapala baits have grown even more popular. Southwick’s 2015 report showed that 23.3% of anglers favored Rapala baits. In 2016, Rapala’s share increased to 24.6%.
Southwick’s recent survey results confirm what the biggest names in fishing already know. Top pros who trust Rapala lures to catch more and bigger fish include multi-species angling legend Al Lindner, 2003 Bassmaster Classic Champion Michael Iaconelli, 2013 Forrest Wood Cup Champion Randall Tharp, saltwater aces Rick Murphy and George Poveromo, and walleye-circuit winner Chris Gilman.
No. 1 In Knives
Rapala knives are growing more popular as well. Southwick’s report shows that 18.4% of anglers favor them – that’s up from 17.5% in 2015.
From the birch-handled classics to efficient new electric models, Rapala knives make short work of turning fish to fillets. And that’s why Rapala knives are used in more fish camps, on more charter boats and at more shore lunches than any other knife in the world.