May
14
With the Bassmaster Elite Series on hold due to coronavirus concerns, South Carolina pro Patrick Walters has been using his downtime to dial in a big-fish bait he’s confident could someday win him a tournament – the Storm® Arashi® Glide, a 7-½-inch, single-joint, hard swimbait with a replaceable soft tail. Continue reading
May
11
When you’re on the water this summer, show your support for the men and women who served our country in the U.S. military by wearing a Rapala fishing cap or t-shirt featuring the Rapala logo stylized in the stars and stripes, or fishing with a Rapala Rattlin’ Rap Americana fishing lure. Continue reading
May
7
With state officials recommending anglers fish close to home due to coronavirus concerns, the Minnesota Fishing Opener might look and feel a bit different this year. But don’t fret, says celebrated guide Tony Roach, there’s plenty of fish to catch near you. Continue reading
May
5
Cast it. Jig it. Yo-Yo it. Twitch it. Rip it. Crank it. Grind it. Pop it. Snap it. Lift and drop it. Continue reading
Apr
27
Like a four-wheel drive, Rapala®’s new BX™ Big Brat square-bill will run over and through practically anything in its mission to bring the biggest bass into your boat. Continue reading
Apr
21
When Capt. Benny Blanco was a boy, he caught and traded live bait for Rapala® lures, so he could catch more fish. Today, the Florida guide and TV host is still catching fish with Rapalas, while advocating live release and protection of the waters in which sportfish thrive. Continue reading
Apr
15
Try a new spin on swimbait fishing with the new VMC® Heavy Duty Weighted Willow Swimbait Hook. A new take on the “under spin” concept, this new Ike Approved innovation features a willow-leaf blade attached via an extended spinner arm, ensuring maximum rotation and flash and optimal blade position. Continue reading
Apr
7
#Fishsmart A campaign launched by one of our key partners, Bassmaster and supported by the Rapala® Pro Staff, is a campaign message that is important to keep in mind. Continue reading
Apr
1
Where did it all go?
Progress doesn’t ask permission. It clears, builds, expands. Today, humans are the invasive species.
Thankfully, time travel does exist. Continue reading
Mar
26
Ponder this for a moment: There are anglers today – some of the top pros in the country – who weren’t born when Rapala® introduced a fishing lure that would revolutionize modern fishing. Continue reading