Feb
20
Feb
13
Use Sufix® 832 when line is the most crucial piece of the puzzle
“Your line is one of the most critical links between success and failure in fishing,” explains Tharp, a 4-time Bassmaster Classic contender. “It’s one of the most crucial pieces to the puzzle. I mean, you can have the best lure or hook in the world, you can have the best rod and reel in the world, but if you don’t put the right line on, the rest of that stuff is useless. It all has to work together.” Continue reading
Jan
30
RAPALA® CELEBRATES THE BIG GAME & MINNESOTA HERITAGE WITH ROOFTOP ICE-FISHING AT WCCO’S MINNECENTRIC EXPERIENCE
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading
Jan
8
Gerald Swindle, 2016 Bassmaster Angler of the Year, joins Rapala VMC Pro Staff Team
When it comes to Rapala® crankbaits, The G-Man is an O.G.
“I’ve got a bunch of Shad Raps I started collecting when I was 19,” says Gerald Swindle, 48, who joined Rapala’s pro team Jan. 1. “This young pro saw my collection and says, “You’re an O.G. when it comes to Shad Raps, G.’ I said ‘Yessir!’ A Shad Rap®, a DT®-6, a DT®-10 have always been stable baits of mine.” Continue reading
Nov
16
New Rapala® Fishing Pro Series Video Game
Welcome to Rapala® Fishing Pro Series! Rapala® is looking to sponsor the next great angler to be part of their Pro Series team, do you have what it takes? Continue reading
Nov
14
HOOK THE HOLIDAY SEASON’S HOTTEST GIFTS WITH RAPALA® AND RESPECTED RAPALA BRANDS GEAR
With an 80-year history of creating memories on the water, few brands know what makes fishing fanatics tick quite like Rapala®, the most trusted name in fishing since 1936. This winter, spread holiday cheer to the anglers on your shopping list with the latest gear from Rapala and Respected Rapala Brands. Continue reading
Nov
14
SPLASH INTO THE HOLIDAY SEASON WITH CAN’T-MISS GIFTS FOR A SALTWATER FISHING FRENZY
Whether they enjoy casting from the surf or chasing the world’s most coveted gamefish on a deep-sea adventure, serious saltwater anglers know having the right gear is crucial to fulfilling their wildest fishing fantasies. This winter, spread holiday cheer to the saltwater anglers on your shopping list with Rapala® and Respected Rapala Brands gifts perfect for heart-pounding action on the ocean. Continue reading
Nov
6
STORM® 360GT SEARCHBAIT® JIGS AND BODIES NOW Sold SEPARATELY
Like peanut butter and jelly, Storm® 360GT Searchbait® jigs and bodies work best together, but are also available on their own. Storm is now offering its 360GT jigs and boot-tail soft-bodies separately, in two- and six-packs, respectively. Continue reading
Oct
10
NEW STORM® ARASHI® COVER POP DRAWS BASS OUT FOR A BITE
When lunker Bass have lairs in the heart of heavy cover, they can require some convincing to come out to eat. Storm®’s new Arashi® Cover Pop topwater lure will tempt them to step out for a taste. Continue reading