The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
Jun
2
Make Pops an Angling Ace with the Latest Gear from Rapala®
Jun
2
Pick Up Rapala® Saltwater Gear & Say “Bon Voyage” to Second-rate Father’s Day Gifts
Coastal anglers are adventurers by nature. They crave the thrill and challenge of reeling in the world’s most coveted saltwater gamefish. Continue reading
May
31
Tie On A Storm® 360GT Searchbait™ When You Take Kids Fishing
Taking kids fishing? Good for you! Studies show that fishing benefits children physically, intellectually, emotionally, socially and spiritually. And taking the right bait will help kids get hooked on fishing, rather than hooking themselves. Continue reading
May
31
VMC® Pre-Rigged Jigs Catch Fish, Keep Kids Entertained
When you take a kid fishing, the more catching the better. Understatement of the year, right? Still, it’s good to remember that kids often just want to catch something, not set a state record. Continue reading
May
31
Gear Up For Fishing With Kids; Get Rapala® Tools, Sufix® Line And VMC® Swivels
Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading
May
23
Convert Lookers to Biters with the Rapala® Slab Rap®
Getting too many snags or short-strikes? Lace up a Rapala® Slab Rap® to keep your bait off the bottom and convert lookers to biters. Continue reading
May
23
Scatter Rap® Deep Husky Jerk®S Run True at any Trolling Speed, Attract Bites with Searching Action
When trolling for deep-dwelling gamefish, anglers have often had to trade a little lure action for efficiency in covering water. Continue reading
May
22
VMC® hooks & Storm® Arashi™ Top Walker help Palaniuk get Bassmaster win
Brandon Palaniuk covered Sam Rayburn Reservoir from “three foot to 30 foot” with three baits to win his third Bassmaster Elite Series tournament, weighing four 5-fish limits for a combined weight of 93 pounds, 12 ounces. Continue reading
May
16
Go small for big success with Rapala Ultra Light lures
Bigger isn’t always better. Sometimes it’s the smaller baits that catch the big guns. To help anglers load the boat when fish are chasing small forage, Rapala® created its Ultra Light line-up. Continue reading
May
16
Troll for deep-dwelling offshore fish with X-Rap Mag 30’s
Whether you’re targeting North East tuna and stripers, Virginia Beach cobia, or South Florida king mackerel, groupers and wahoo, you can troll them up from deep offshore haunts with an X-Rap Magnum 30. Continue reading