The hottest trolling bait on the best big walleye waters just got better with Rapala’s® release of a larger Down Deep Husky Jerk® that will run straight and true at 20-plus feet. Continue reading
Jul
30
Jul
29
DT®-6 helps Iaconelli win Bassmaster Open on James River
While he may have been fishing what he called a “trout stream pattern,” Mike Iaconelli was throwing a classic bass bait Saturday when he won the Bassmaster Eastern Open on the James River in Virginia. Continue reading
Jul
22
FISH THE FUTURE WITH SUFIX® ADVANCE® FLUOROCARBON
For the past year, Rapala® pros have seen the future, fishing with prototype Advance® Fluorocarbon, the most supple, sensitive and strong fluoro line Sufix® has ever engineered. For the rest of us, the future is now, with the release of the new easy-handling, super-sensitive and abrasion-resistant fluoro line. Continue reading
Jul
17
What to Throw for the Summer Bass Bite
The transition from spring to summer can be a difficult and sometimes frustrating time to fish but can also be the most rewarding and successful times to fish all year. This time of year the bass will typically start to school up to feed together after the spawn so it’s important to cover a lot of water because you might go a while without a bite, but once you find an active school it can be lights out. Continue reading
Jul
16
VMC® Bladed Hybrid Treble Wins Best of Category Terminal Tackle at ICAST® 2019
We’ve all seen a fish make Mike Iaconelli freak, but soon the tables will be turned. Ike is outfitting his favorite baits with the new VMC® Bladed Hybrid Treble, the tweak that makes fish freak. Continue reading
Jul
8
Sneak Peek Product Launches for ICAST® 2019
Storm® Arashi® Glide Bait
After years of design and testing with Brandon Palaniuk here in the United States and in Japan, the Arashi® Glide Bait is finally here. Continue reading
Jun
28
Rapala® – The Delivery Series
Today, Rapala® lures are trusted by Anglers in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist. Continue reading
Jun
24
Rapala® DT®-6, Largo Shad, help Wheeler win 2019 Major League Fishing Challenge Cup
Shortly after he caught a 4-pound, 4-ounce bass on a Rapala® DT®-6 early in the championship round of the 2019 Major League Fishing Challenge Cup, Jacob Wheeler began to feel like something special could happen. And indeed it did. Continue reading
Jun
17
Al Lindner – Downsize X-Raps When Smallies Are Short-Striking, Throw Bright Colors
Nothing drives smallmouth bass more crazy than brightly colored Rapala® X-Rap® jerkbaits, says legendary angler Al Lindner. But if the fish are short-striking, downsize to a smaller model. Continue reading
Jun
11
3 Reasons To Go Fishing On Your Next Day Trip
When the weather warms up, it’s the perfect time to spend a day casting on the water. Whether you’re an experienced fisherman, a novice or a family in need of a fun, all-ages activity, fishing is an easy and enjoyable choice. Continue reading