Feb
21
Landing big fish need not cost big bucks. And unlike some other braided lines, Sufix 832 Advanced Superline® prevents break-offs at a price that won’t break the bank. It’s available on the shelves of all your favorite sporting goods retail stores now at an even better price. Continue reading
Jul
6
When fish get finicky or spooky, throw small baits on Sufix® Nanobraid®. The super-sensitive micro-braid casts a mile, increases hook-up ratios, works well in the wind and doesn’t require a special knot to tie. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading
Dec
15
Wishing for a white Christmas because safe ice for fishing is sure to follow? Us too! Continue reading
Sep
24
Judging by his flat-brim hats and flood of Instagram followers, young-gun bass pro Jacob Wheeler might seem out of place rocking a tactic typically considered old-school — throwing monofilament line. But he does. Continue reading
Aug
10
Another secret’s out — tiny marabou jigs yield giant smallmouth bass in gin-clear waters. And although Bassmaster.com spilled the beans on this “last secret bait of the pros” when covering a recent Elite Series tournament, an important detail was missing — the right line to make the tactic work. Continue reading
Jul
15
Sufix Nanobraid™ is built with a wide angle braiding technology that creates higher tension on the braiding process resulting in a tight weave and super strong, silky smooth line. Abrasion resistant, extremely sensitive with superior knot and shock strength.
visit sufix.com to learn more.
Jun
9
Few bonding moments create lasting memories like a day of saltwater adventure with Dad. While just wetting a line together is a blast, fishing is always more fun when you’re catching. This Father’s Day, give him years of on-the-water excitement with gifts from Rapala® and Respected Rapala Brands. Continue reading
Mar
16
More IGFA world-record fish were caught in 2014 on Rapala lures than any other brand of baits. Among the 19 International Game Fish Association world-record fish caught on Rapala baits last year was a 231-pound, 13-ounce southern bluefin tuna. Continue reading