May
22
To catch the most pre-spawn walleyes in clear-water natural lakes “Up North”, cast Rapala® Shad Dancers® on Sufix® Nanobraid® where water temps remain unseasonably cool. Shallow walleyes in clear water are notoriously spooky, so making long casts with moving baits often out-produces vertically jigging live bait or trolling this time of year. Continue reading
Feb
13
“Your line is one of the most critical links between success and failure in fishing,” explains Tharp, a 4-time Bassmaster Classic contender. “It’s one of the most crucial pieces to the puzzle. I mean, you can have the best lure or hook in the world, you can have the best rod and reel in the world, but if you don’t put the right line on, the rest of that stuff is useless. It all has to work together.” Continue reading
Sep
5
The superline of choice for boating saltwater fish of all species and sizes, in all sorts of situations and conditions, is now available in a blue-pattern option for blue-water anglers. Sufix® 832® Advanced Superline® now comes in a variegated color called Coastal Camo. Continue reading
Jul
25
The superline of choice for boating fish of all species and sizes, in all sorts of situations and conditions, is now even more versatile. Sufix® 832® is now available in 8-pound test. Continue reading
Jun
12
When you’re paid to put fish in the boat, you don’t mess around with the thing that puts fish in the boat. That’s the message in a new commercial featuring Bassmaster Elite Series Pro Dave LeFebre. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
Feb
21
Landing big fish need not cost big bucks. And unlike some other braided lines, Sufix 832 Advanced Superline® prevents break-offs at a price that won’t break the bank. It’s available on the shelves of all your favorite sporting goods retail stores now at an even better price. Continue reading
Jul
6
When fish get finicky or spooky, throw small baits on Sufix® Nanobraid®. The super-sensitive micro-braid casts a mile, increases hook-up ratios, works well in the wind and doesn’t require a special knot to tie. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors. Continue reading
Jun
6
This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading