Jul

26

STORM® ARASHI® PUTS OUT A GOOD VIBE, TRIGGERS BIGGER BITES WITH NEW LIPLESS CRANK

It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower of fish to bump and grind it between their jaws. Continue reading

Jun

6

EQUIP DAD FOR OUTDOOR ADVENTURE THIS YEAR WITH THE LATEST RAPALA® GEAR

This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors.  Continue reading

May

5

When fish are spooky, throw Storm ‘Ghosts’

Ever seen a ghost? Hard to say, isn’t it? Could’a been something there, could’a been a trick of light. So it is for gamefish seeing Storm’s new UV Ghost-finish baits — a trick of light and action tells the eye something inanimate is alive. So when fish are especially spooky, throw ‘em a Ghost. Continue reading

Jan

19

Rapala® pros provide cool tips for best cold-water baits

Want a Master’s class in the best baits to throw in cold water? Watch Rapala® pros Mike Iaconelli, Brandon Palaniuk and Ott DeFoe in the Bassmaster Classic. Continue reading

Nov

23

LURE IN Freashwater HOLIDAY CHEER WITH GIFTS SURE TO HAVE OUTDOOR ADVENTURERS HOOKED

Whether they’re a veteran fish-catching expert or one of the 8.6 million new anglers that wet a line for the first time in the last two years alone*, this holiday season luring in holiday cheer for the outdoor adventurers on your gift-giving list will be easy as shooting fish in a barrel with the latest best-in-class gear from Rapala, the most trusted name in fishing since 1936. Continue reading