Feb

13

Wheeler wins big at Cherokee with VMC® Jigs, New Storm® 360GT Searchbaits™ and Rapala® lures

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VMC Neon Moon Eye Jigs, the new Storm 360GT Searchbait and Rapala Jigging Raps helped Jacob Wheeler win the first Bassmaster Elite Series regular- season tournament held on Tennessee’s Cherokee Lake. Continue reading

Jul

26

STORM® ARASHI® PUTS OUT A GOOD VIBE, TRIGGERS BIGGER BITES WITH NEW LIPLESS CRANK

It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower of fish to bump and grind it between their jaws. Continue reading

Jun

6

EQUIP DAD FOR OUTDOOR ADVENTURE THIS YEAR WITH THE LATEST RAPALA® GEAR

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This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors.  Continue reading

May

5

When fish are spooky, throw Storm ‘Ghosts’

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Ever seen a ghost? Hard to say, isn’t it? Could’a been something there, could’a been a trick of light. So it is for gamefish seeing Storm’s new UV Ghost-finish baits — a trick of light and action tells the eye something inanimate is alive. So when fish are especially spooky, throw ‘em a Ghost. Continue reading

Jan

19

Rapala® pros provide cool tips for best cold-water baits

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Want a Master’s class in the best baits to throw in cold water? Watch Rapala® pros Mike Iaconelli, Brandon Palaniuk and Ott DeFoe in the Bassmaster Classic. Continue reading