Welcome to Rapala® Fishing Pro Series! Rapala® is looking to sponsor the next great angler to be part of their Pro Series team, do you have what it takes? Continue reading
Nov
16
Category Archives: Rapala
Nov
14
HOOK THE HOLIDAY SEASON’S HOTTEST GIFTS WITH RAPALA® AND RESPECTED RAPALA BRANDS GEAR
With an 80-year history of creating memories on the water, few brands know what makes fishing fanatics tick quite like Rapala®, the most trusted name in fishing since 1936. This winter, spread holiday cheer to the anglers on your shopping list with the latest gear from Rapala and Respected Rapala Brands. Continue reading
Nov
14
SPLASH INTO THE HOLIDAY SEASON WITH CAN’T-MISS GIFTS FOR A SALTWATER FISHING FRENZY
Whether they enjoy casting from the surf or chasing the world’s most coveted gamefish on a deep-sea adventure, serious saltwater anglers know having the right gear is crucial to fulfilling their wildest fishing fantasies. This winter, spread holiday cheer to the saltwater anglers on your shopping list with Rapala® and Respected Rapala Brands gifts perfect for heart-pounding action on the ocean. Continue reading
Sep
28
Rapala® Super Shad Rap® available in New Natural Color Patterns
Rapala®’s Super Shad Rap®s come alive in four new natural-looking color patterns – Live Bluegill, Live Largemouth Bass, Live River Shad and Live Smallmouth Bass. Continue reading
Sep
19
Brandon Palaniuk Wins Bassmaster Angler of the Year
Onstage, after winning Bassmaster’s 2017 Angler of the Year award, Idaho pro Brandon Palaniuk thanked family members for their support. On the water all season, baits in the Rapala family of brands helped him catch the bass that put himself in a position to win. Continue reading
Sep
5
MATCH THE SALTWATER HATCH WITH NEW RAPALA® COASTAL COLORS
The best new Rapala® baits for saltwater fishing just got better, with the addition of several new hatch-matching color patterns – Hot Purple, Mangrove Minnow, Mullet, Pinfish, Pilchard, Carbon, Purple Mackerel and Bone. Continue reading
Aug
29
RAPALA® BX™ BRAT WILL BULLY BASS INTO BITING, BUT WONT GET BEAT UP
There’s a new bully on the block and bass better hide their lunch money. The Rapala® BX™ Brat features a balsa core encased in a brawny co-polymer shell, so this unpredictable square bill bait can take a punch. Continue reading
Aug
15
SCATTER RAP® GLASS SHAD GIVES A CLEAR ADVANTAGE
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. Continue reading
Aug
15
Rapala® Shad Dancers Now Available in Five New Color Patterns
Anglers asked and Rapala® delivered. Shad Dancers are available this year in five more popular color patterns. Continue reading
Aug
10
FAST-RIPPING, HARD-STOPPING RAPALA® RIPSTOP® ELICITS EPIC BITES
Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading