Jan
22
Love pro bass fishing? Love fantasy football? Now you can combine your passions by playing Fantasy Fishing. Continue reading
Jan
16
Target reservoir channel swings with Rapala® Shadow Rap® jerkbaits to fill your boat with bass this winter. That pattern’s been working since November on Kentucky Lake, FLW Pro Terry Bolton’s home waters. Continue reading
Nov
19
Few brands know what makes fishing fans tick quite like Rapala®, the most trusted name in fishing since 1936. This holiday season, gift your favorite angler the latest gear from Rapala and respected Rapala Brands. Continue reading
Nov
19
Each year, more than 12 million Americans head out to coastal waters in pursuit of prized gamefish. Whether they’re experienced anglers or just diving in to the sport, if you live near the coast, chances are one of those outdoors enthusiasts will land on your holiday shopping list this winter. Continue reading
Sep
18
When coastal water temps cool this fall, target shallow redfish with a “1-2 punch” of the Rapala® Skitter V top-water and Storm® 360GT soft baits. Continue reading
Aug
20
While many walleye anglers might have forgotten the appeal of bucktail jigs, walleyes have not. For aggressive bites, fish a VMC® Bucktail Jig in six to 12 feet of water. Start by jigging it fast and unadorned. Slow down and dress the hook with live bait to entice finicky fish. Continue reading
Jul
30
The hottest trolling bait on the best big walleye waters just got better with Rapala’s® release of a larger Down Deep Husky Jerk® that will run straight and true at 20-plus feet. Continue reading
Jul
17
The transition from spring to summer can be a difficult and sometimes frustrating time to fish but can also be the most rewarding and successful times to fish all year. This time of year the bass will typically start to school up to feed together after the spawn so it’s important to cover a lot of water because you might go a while without a bite, but once you find an active school it can be lights out. Continue reading
Jul
8
Storm® Arashi® Glide Bait
After years of design and testing with Brandon Palaniuk here in the United States and in Japan, the Arashi® Glide Bait is finally here. Continue reading
Jun
28
Today, Rapala® lures are trusted by Anglers in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist. Continue reading