Jul
7
The next short film in the Rapala “Search” series to highlight sought after fish species from around the planet. In the wild beautiful waters of North America lies a golden obsession, walleye. Like the metal that shares its colour, they’re a fish that’s appreciated by every angler. Continue reading
Jun
17
Show your support for DAV (Disabled American Veterans) with your purchase of a Rapala Americana Collection cap, t-shirt or fishing lure. Continue reading
Jun
1
Dredging Pickwick’s famous ledges with a Rapala® DT®-20 crankbait helped Major League Fishing Pro Jacob Wheeler win an FLW Toyota Series tournament Sunday on the Tennessee River reservoir beloved by bass anglers for its reliable offshore summer bite. He said his DT-20’s balsa body gave him an advantage over competitors throwing plastic crankbaits. Continue reading
May
28
For this Father’s Day, skip the socks, the jumper cables and by all means, the travel mugs. Give dad what he really wants: fishing! Continue reading
May
14
With the Bassmaster Elite Series on hold due to coronavirus concerns, South Carolina pro Patrick Walters has been using his downtime to dial in a big-fish bait he’s confident could someday win him a tournament – the Storm® Arashi® Glide, a 7-½-inch, single-joint, hard swimbait with a replaceable soft tail. Continue reading
May
11
When you’re on the water this summer, show your support for the men and women who served our country in the U.S. military by wearing a Rapala fishing cap or t-shirt featuring the Rapala logo stylized in the stars and stripes, or fishing with a Rapala Rattlin’ Rap Americana fishing lure. Continue reading
May
7
With state officials recommending anglers fish close to home due to coronavirus concerns, the Minnesota Fishing Opener might look and feel a bit different this year. But don’t fret, says celebrated guide Tony Roach, there’s plenty of fish to catch near you. Continue reading
Apr
21
When Capt. Benny Blanco was a boy, he caught and traded live bait for Rapala® lures, so he could catch more fish. Today, the Florida guide and TV host is still catching fish with Rapalas, while advocating live release and protection of the waters in which sportfish thrive. Continue reading
Mar
26
Ponder this for a moment: There are anglers today – some of the top pros in the country – who weren’t born when Rapala® introduced a fishing lure that would revolutionize modern fishing. Continue reading
Mar
11
Who would have imagined a day when student-athletes could earn a letter in high school or college sports for competitive fishing — just like student-athletes who play football, basketball or baseball? Or what about obtaining a scholarship to fish at the collegiate level? Continue reading