Aug
15
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. Continue reading
Aug
15
Anglers asked and Rapala® delivered. Shad Dancers are available this year in five more popular color patterns. Continue reading
Aug
10
Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading
Aug
1
Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading
Jul
25
The new Rapala® X-Rap® Magnum® 40, the legendary brand’s largest, deepest running bait ever, is already making a big splash. Continue reading
Jun
29
Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading
Jun
12
For walleye anglers, the wind can giveth and the wind can taketh away – makes the ‘eyes bite, but complicates casting for ‘em. So next time you want to bust ‘em when it’s gusty, sling a Rapala Shad Dancer®. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
Jun
2
Coastal anglers are adventurers by nature. They crave the thrill and challenge of reeling in the world’s most coveted saltwater gamefish. Continue reading
May
31
Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading