Rapala®’s Super Shad Rap®s come alive in four new natural-looking color patterns – Live Bluegill, Live Largemouth Bass, Live River Shad and Live Smallmouth Bass. Continue reading
Sep
28
Rapala® Super Shad Rap® available in New Natural Color Patterns
Category Archives: Rapala
Sep
19
Brandon Palaniuk Wins Bassmaster Angler of the Year
Onstage, after winning Bassmaster’s 2017 Angler of the Year award, Idaho pro Brandon Palaniuk thanked family members for their support. On the water all season, baits in the Rapala family of brands helped him catch the bass that put himself in a position to win. Continue reading
Sep
5
MATCH THE SALTWATER HATCH WITH NEW RAPALA® COASTAL COLORS
The best new Rapala® baits for saltwater fishing just got better, with the addition of several new hatch-matching color patterns – Hot Purple, Mangrove Minnow, Mullet, Pinfish, Pilchard, Carbon, Purple Mackerel and Bone. Continue reading
Aug
29
RAPALA® BX™ BRAT WILL BULLY BASS INTO BITING, BUT WONT GET BEAT UP
There’s a new bully on the block and bass better hide their lunch money. The Rapala® BX™ Brat features a balsa core encased in a brawny co-polymer shell, so this unpredictable square bill bait can take a punch. Continue reading
Aug
15
SCATTER RAP® GLASS SHAD GIVES A CLEAR ADVANTAGE
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. Continue reading
Aug
15
Rapala® Shad Dancers Now Available in Five New Color Patterns
Anglers asked and Rapala® delivered. Shad Dancers are available this year in five more popular color patterns. Continue reading
Aug
10
FAST-RIPPING, HARD-STOPPING RAPALA® RIPSTOP® ELICITS EPIC BITES
Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading
Aug
1
Rapala, Storm and VMC tackle help anglers claim three of top 5 spots in Bassmaster tournament
Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading
Jul
25
NEW RAPALA® X-RAP® MAGNUM® 40 TAKES HOME “BEST SALTWATER HARD LURE” HONORS AT ICAST 2017
The new Rapala® X-Rap® Magnum® 40, the legendary brand’s largest, deepest running bait ever, is already making a big splash. Continue reading
Jun
29
Throw Shadow Rap® Shad Jerkbaits All Summer for Multi-Species Success
Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading