Feb
6
Category Archives: News
Jan
30
RAPALA® CELEBRATES THE BIG GAME & MINNESOTA HERITAGE WITH ROOFTOP ICE-FISHING AT WCCO’S MINNECENTRIC EXPERIENCE
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading
May
31
Tie On A Storm® 360GT Searchbait™ When You Take Kids Fishing
Taking kids fishing? Good for you! Studies show that fishing benefits children physically, intellectually, emotionally, socially and spiritually. And taking the right bait will help kids get hooked on fishing, rather than hooking themselves. Continue reading
May
16
Go small for big success with Rapala Ultra Light lures
Bigger isn’t always better. Sometimes it’s the smaller baits that catch the big guns. To help anglers load the boat when fish are chasing small forage, Rapala® created its Ultra Light line-up. Continue reading
May
2
Great Baits for Early Season Success
Tie on a combo of new and well known baits to catch Season Opener walleyes, say two top pros. Continue reading
Mar
28
DeFoe Lands lunker on top-secret topwater bait in Bassmaster Classic
For the second time this season, Rapala® Pro Ott DeFoe made a big splash for a big finish with a hush-hush new-bait. On Championship Sunday of the Bassmaster Classic on Texas lunker factory Lake Conroe, he caught and landed a 9 lb. 9 oz. bass that exploded on a Storm® Arashi® Cover Pop, a new topwater bait scheduled to be unveiled publicly in July. Continue reading
Mar
7
Put more key fish in the boat with VMC® terminal tackle
Don’t forget to stroll down the terminal tackle aisle at your local retailer too and stock up on essential VMC® hooks, snaps, weights and swivels. Continue reading
Feb
28
Top Secret Little Terminator® Frog Helps DeFoe to Big Finish on Big O
A small Terminator® frog helped Ott DeFoe to another big finish Sunday in Bassmaster Elite Series action. Continue reading
Feb
13
Wheeler wins big at Cherokee with VMC® Jigs, New Storm® 360GT Searchbaits™ and Rapala® lures
VMC Neon Moon Eye Jigs, the new Storm 360GT Searchbait and Rapala Jigging Raps helped Jacob Wheeler win the first Bassmaster Elite Series regular- season tournament held on Tennessee’s Cherokee Lake. Continue reading