Larger Size 12 Rapala® Ripstop® Delivers Even Bigger Thrills
The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. Continue reading
Jul
10
Category Archives: News
Jun
12
Equip Dad with no-fail fishing gear to celebrate his big day
This Father’s Day, skip the gift cards. Don’t even think about wrapping up a coffee mug. Instead, surprise Dad with an unexpected day on the water, complete with can’t-miss gifts from Rapala®, the most trusted name in fishing for more than 80 years. Continue reading
May
1
Cast Rippin’ Raps for big walleyes this spring
With baseball season in full swing, walleye anglers should warm up their pitching arms and get ready to rip. To catch the most early-season ‘eyes, rest your kicker motor and work out a Rapala Rippin’ Rap, casting it to shallow rock piles, sand flats and break lines, rather than trolling over them. Continue reading
Apr
3
The secret’s out, so stock up on Neko Hooks while you still can
Now that everyone knows how well Neko Hooks keep bass buttoned up, you’d best stock up on ‘em while you still can. After leading pros relied on them to win top tournaments, including the 2018 Bassmaster Classic, VMC®’s hot hooks could get harder to find. Continue reading
Mar
27
LEGENDARY ANGLER, RAPALA® LURE DESIGNER MARK FISHER INDUCTED INTO MINNESOTA FISHING HALL OF FAME
Mark Fisher, a legendary angler who’s played a key role in designing a number of Rapala®’s most iconic lures, was inducted into the Minnesota Fishing Hall of Fame on Friday, March 23. Continue reading
Mar
20
Bassmaster Classic Champ, Rapala® Pros Catch ‘Em on VMC® Neko Hooks
Congratulations to back-to-back Bassmaster Classic Champion Jordan Lee, who caught several of his key fish on a VMC® weedless Neko Hook. Continue reading
Mar
7
High water to put Rapala crankbaits, Storm 360GT Searchbaits center stage in Classic
Higher water than anglers have seen in recent history will likely put Rapala® crankbaits and Storm 360GT™ Searchbaits center stage in the Bassmaster Classic March 16-18 on South Carolina’s Lake Hartwell. So says top Rapala pros prior to a practice period that began March 9 on the sprawling highland reservoir. Continue reading
Jan
30
RAPALA® CELEBRATES THE BIG GAME & MINNESOTA HERITAGE WITH ROOFTOP ICE-FISHING AT WCCO’S MINNECENTRIC EXPERIENCE
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading