Jul
17
The transition from spring to summer can be a difficult and sometimes frustrating time to fish but can also be the most rewarding and successful times to fish all year. This time of year the bass will typically start to school up to feed together after the spawn so it’s important to cover a lot of water because you might go a while without a bite, but once you find an active school it can be lights out. Continue reading
Jul
8
Storm® Arashi® Glide Bait
After years of design and testing with Brandon Palaniuk here in the United States and in Japan, the Arashi® Glide Bait is finally here. Continue reading
Jun
24
Shortly after he caught a 4-pound, 4-ounce bass on a Rapala® DT®-6 early in the championship round of the 2019 Major League Fishing Challenge Cup, Jacob Wheeler began to feel like something special could happen. And indeed it did. Continue reading
Jun
17
Nothing drives smallmouth bass more crazy than brightly colored Rapala® X-Rap® jerkbaits, says legendary angler Al Lindner. But if the fish are short-striking, downsize to a smaller model. Continue reading
Jun
11
When the weather warms up, it’s the perfect time to spend a day casting on the water. Whether you’re an experienced fisherman, a novice or a family in need of a fun, all-ages activity, fishing is an easy and enjoyable choice. Continue reading
Jun
4
As Father’s Day approaches, it’s time to celebrate the dear ol’ dad — the man who taught you how to ride a bike, throw a wicked curveball and showed you the finer points of driving stick — with a thoughtful git that perfectly fits his one-of-a-kind personality. Continue reading
Jun
4
This Father’s Day, make a splash and surprise dear ol’ dad with best-in-class saltwater gear that’ll help him make on-the-water memories for years to come, whether he’s looking for a brand-new hobby or already has a wall decorated with trophy-sized tuna and stupendous sailfish. Continue reading
May
21
While Patrick Walters will be taking the second half of his first pro season one day at time, five key pieces of tackle helped him take and hold leads in both the Bassmaster Elite Series Rookie of the Year and Angler of the Year races – VMC® hooks, VMC® tungsten weights, a Rapala® X-Rap® Prop bait, a Terminator® Popping Frog and a Rapala® DT®-6 crankbait. Continue reading
Apr
22
The last of winter’s icy grip is releasing her hold on bodies of water throughout the upper Midwest, so now’s the time to stock your tackle box and get rigged and ready for open water fishing on a lake near you! Whether you’re after crappies and bluegills in the shallows, or targeting the best early season bites for walleyes, largemouth and smallmouth bass, or chasing toothy critters like northern pike and muskie, if you tie on a Rapala® Brands product, you’re sure to catch more fish. Continue reading
Apr
17
Tournament contenders and local anglers alike chuckled last July as Dylan Nussbaum walked to the bait-shop counter carrying every size 12 Rapala® Down Deep Husky Jerk® in the store. But they weren’t laughing later, when he was crowned champion of the National Walleye Tour tournament on Devils Lake. Continue reading