Aug
28
In a tournament in which landing huge smallmouth bass was harder than finding and catching them, Rapala® Pros Brandon Palaniuk and Seth Feider enjoyed an advantage over the competition by arming their drop-shot rigs with VMC® Neko Hooks. Continue reading
Aug
28
New rods & reels! New Rapala lures! New line! New challenges! New tournaments… and new fish! Continue reading
Aug
1
Walleyes in the wrong place and not biting what they should be this summer? You’re not alone! But fear not, Al Linder is here to share three can’t-miss tactics to put ‘eyes into your boat – and without live bait. Continue reading
Jul
17
The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo. Continue reading
Jul
10
Larger Size 12 Rapala® Ripstop® Delivers Even Bigger Thrills
The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. Continue reading
Jun
12
This Father’s Day, skip the gift cards. Don’t even think about wrapping up a coffee mug. Instead, surprise Dad with an unexpected day on the water, complete with can’t-miss gifts from Rapala®, the most trusted name in fishing for more than 80 years. Continue reading
May
1
With baseball season in full swing, walleye anglers should warm up their pitching arms and get ready to rip. To catch the most early-season ‘eyes, rest your kicker motor and work out a Rapala Rippin’ Rap, casting it to shallow rock piles, sand flats and break lines, rather than trolling over them. Continue reading
Apr
3
Now that everyone knows how well Neko Hooks keep bass buttoned up, you’d best stock up on ‘em while you still can. After leading pros relied on them to win top tournaments, including the 2018 Bassmaster Classic, VMC®’s hot hooks could get harder to find. Continue reading
Mar
27
Mark Fisher, a legendary angler who’s played a key role in designing a number of Rapala®’s most iconic lures, was inducted into the Minnesota Fishing Hall of Fame on Friday, March 23. Continue reading
Mar
20
Congratulations to back-to-back Bassmaster Classic Champion Jordan Lee, who caught several of his key fish on a VMC® weedless Neko Hook. Continue reading