After revolutionizing braided line with 832® Advanced Superline®, Sufix turned its attention to monofilament, creating a durable, low-stretch, abrasion-resistant line that makes no sacrifices that limit performance. Continue reading
Apr
9
Category Archives: News
Mar
19
Arashi® Vibe and DT-4, Help DeFoe Win Hometown Bassmaster Classic
One day last week, Ott DeFoe’s daughter, Lizzie, used chalk to write this on the driveway in front of the family’s Knoxville home: “The 2019 Bassmaster Classic Champion Lives Here.” Over three days of competition, her daddy then used Storm®, Rapala® and VMC® tackle to make that prediction come true. Continue reading
Mar
14
Pros Agree: Rapala® Crankbaits Will be Big Players in Bassmaster Classic
After three days on the water in practice, Mike Iaconelli is confident the Bassmaster Classic will be won with mostly crankbaits. He’ll be throwing Rapala® DT’s and Shad Raps. Continue reading
Mar
12
DeFoe, Wheeler & Feider will fish Rapala® DT®’s in Bassmaster Classic
Cold and dirty water will determine the baits with which Bassmaster Classic contenders Ott DeFoe, Jacob Wheeler and Seth Feider will catch bass this week on Ft. Loudon and Tellico lakes near Knoxville, Tenn. Volunteer State native DeFoe expects to score big with Rapala crankbaits and Terminator® jigs and Spinnerbaits. Wheeler will be chunking and winding Rapala® and Luhr Jensen® crankbaits and Storm® Arashi® lipless baits. Feider might go all in on just one Rapala crankbait. Continue reading
Feb
12
Walters makes a splash in debut as Rapala® Pro
A one-two punch of Rapala® and VMC® tackle helped Bassmaster Elite Series rookie Patrick Walters launch his pro career in impressive fashion last week in Florida. Included in his fourth-place total weight of 91 pounds, 14 ounces, was a one-day limit of five bass weighing a whopping 32 pounds, 15 ounces. Continue reading
Feb
5
LAND MORE BASS IN THICK GRASS WITH THE NEW VMC® TOKYO RIG
Punching through grass mats with heavy tungsten weights is sometimes the best way to get bass to bite and the hardest way to keep them buttoned up. The new VMC® Tokyo Rig does both jobs better, triggering more bites and bringing more bass into the boat. Continue reading
Jan
29
TERMINATOR® SHUDDERING BAIT TRIGGERS BITES LIKE NO OTHER BLADED JIG
Pop quiz: What can move more water, a cup or a blade? Answer seem obvious? Keep that in mind when considering the new Terminator® Shuddering Bait and its unique, cupped swimming lip. Continue reading
Jan
14
Rapala salutes youth anglers with Get Action! TV spot
“Get action,” advised 26th U.S. President Teddy Roosevelt, a legendary sportsman and conservationist. “Don’t fritter away your time. Create. Act. Take a place wherever you are and be somebody. Get action.” No doubt then, he would appreciate the youth movement underway in angling. Continue reading
Nov
13
HOLIDAY SHOPPING IS AS RELAXING AS A DAY ON THE WATER WITH GEAR FROM RAPALA®
Throughout 2018, nearly 50 million Americans hit the water for a day of fish-catching fun, excitement and relaxation with family and friends*. Odds are one of those outdoors enthusiasts will land on your holiday shopping list this winter. Luckily, there’s no need to stress. Make your holiday shopping quick and easy with sure-fire gifts from Rapala® and Respected Rapala® Brands. Continue reading
Oct
23
Target Wing Dams with Shadow Rap® Deeps and Arashi® Vibes for Fall River Smallies
When river smallies put on the fall feedbag, they’re about as predictable as they’ll ever be. So while water temps remain in the mid 40s this autumn, target sweet spots on wing dams with Storm® Arashi® Vibes and Rapala® Shadow Rap® Deeps to enjoy a harvest festival of fish. Continue reading