May
16
Bigger isn’t always better. Sometimes it’s the smaller baits that catch the big guns. To help anglers load the boat when fish are chasing small forage, Rapala® created its Ultra Light line-up. Continue reading
May
2
Tie on a combo of new and well known baits to catch Season Opener walleyes, say two top pros. Continue reading
Mar
28
For the second time this season, Rapala® Pro Ott DeFoe made a big splash for a big finish with a hush-hush new-bait. On Championship Sunday of the Bassmaster Classic on Texas lunker factory Lake Conroe, he caught and landed a 9 lb. 9 oz. bass that exploded on a Storm® Arashi® Cover Pop, a new topwater bait scheduled to be unveiled publicly in July. Continue reading
Mar
7
Don’t forget to stroll down the terminal tackle aisle at your local retailer too and stock up on essential VMC® hooks, snaps, weights and swivels. Continue reading
Feb
28
A small Terminator® frog helped Ott DeFoe to another big finish Sunday in Bassmaster Elite Series action. Continue reading
Feb
13
VMC Neon Moon Eye Jigs, the new Storm 360GT Searchbait and Rapala Jigging Raps helped Jacob Wheeler win the first Bassmaster Elite Series regular- season tournament held on Tennessee’s Cherokee Lake. Continue reading
Feb
13
Team Rapala fared well in the four-day tournament, showcasing a number of the baits in the Rapala family of brands as 6 of its 8 Elite Series pros competing finished in the Top 12 in a field of 110 anglers. Continue reading
Dec
5
If you imagine panfish piled up around a sunken pine when you hear “Christmas Tree,” this list of Stocking Stuffer ideas is for you! Continue reading
Dec
5
Who doesn’t love a good hoodie to hold off winter’s chill? Good thing we’ve got sweatshirts in all sizes to show off the Rapala family of brands you love. Continue reading