Tie On A Storm® 360GT Searchbait™ When You Take Kids Fishing

Taking kids fishing? Good for you! Studies show that fishing benefits children physically, intellectually, emotionally, socially and spiritually. And taking the right bait will help kids get hooked on fishing, rather than hooking themselves. Continue reading



DeFoe Lands lunker on top-secret topwater bait in Bassmaster Classic

For the second time this season, Rapala® Pro Ott DeFoe made a big splash for a big finish with a hush-hush new-bait. On Championship Sunday of the Bassmaster Classic on Texas lunker factory Lake Conroe, he caught and landed a 9 lb. 9 oz. bass that exploded on a Storm® Arashi® Cover Pop, a new topwater bait scheduled to be unveiled publicly in July. Continue reading