Jan

30

RAPALA® CELEBRATES THE BIG GAME & MINNESOTA HERITAGE WITH ROOFTOP ICE-FISHING AT WCCO’S MINNECENTRIC EXPERIENCE

This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading

Mar

28

DeFoe Lands lunker on top-secret topwater bait in Bassmaster Classic

For the second time this season, Rapala® Pro Ott DeFoe made a big splash for a big finish with a hush-hush new-bait. On Championship Sunday of the Bassmaster Classic on Texas lunker factory Lake Conroe, he caught and landed a 9 lb. 9 oz. bass that exploded on a Storm® Arashi® Cover Pop, a new topwater bait scheduled to be unveiled publicly in July. Continue reading