Jul
22
For the past year, Rapala® pros have seen the future, fishing with prototype Advance® Fluorocarbon, the most supple, sensitive and strong fluoro line Sufix® has ever engineered. For the rest of us, the future is now, with the release of the new easy-handling, super-sensitive and abrasion-resistant fluoro line. Continue reading
Jul
17
The transition from spring to summer can be a difficult and sometimes frustrating time to fish but can also be the most rewarding and successful times to fish all year. This time of year the bass will typically start to school up to feed together after the spawn so it’s important to cover a lot of water because you might go a while without a bite, but once you find an active school it can be lights out. Continue reading
Jul
16
We’ve all seen a fish make Mike Iaconelli freak, but soon the tables will be turned. Ike is outfitting his favorite baits with the new VMC® Bladed Hybrid Treble, the tweak that makes fish freak. Continue reading
Jul
8
Storm® Arashi® Glide Bait
After years of design and testing with Brandon Palaniuk here in the United States and in Japan, the Arashi® Glide Bait is finally here. Continue reading
Jun
28
Today, Rapala® lures are trusted by Anglers in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist. Continue reading
Jun
24
Shortly after he caught a 4-pound, 4-ounce bass on a Rapala® DT®-6 early in the championship round of the 2019 Major League Fishing Challenge Cup, Jacob Wheeler began to feel like something special could happen. And indeed it did. Continue reading
Jun
17
Nothing drives smallmouth bass more crazy than brightly colored Rapala® X-Rap® jerkbaits, says legendary angler Al Lindner. But if the fish are short-striking, downsize to a smaller model. Continue reading
Jun
11
When the weather warms up, it’s the perfect time to spend a day casting on the water. Whether you’re an experienced fisherman, a novice or a family in need of a fun, all-ages activity, fishing is an easy and enjoyable choice. Continue reading
Jun
10
As the crow flies, Table Rock Lake sits almost 2,000 miles from the West Coast and more than 1,000 miles from the East Coast. So some last week might have been surprised to see Jacob Wheeler dominate a Major League Fishing tournament with a swimbait designed for coastal fishing – a Storm® 360GT Largo Shad. Continue reading
Jun
4
As Father’s Day approaches, it’s time to celebrate the dear ol’ dad — the man who taught you how to ride a bike, throw a wicked curveball and showed you the finer points of driving stick — with a thoughtful git that perfectly fits his one-of-a-kind personality. Continue reading