Jan
16
Target reservoir channel swings with Rapala® Shadow Rap® jerkbaits to fill your boat with bass this winter. That pattern’s been working since November on Kentucky Lake, FLW Pro Terry Bolton’s home waters. Continue reading
Jan
9
Whether you’re punchin’ or flippin’, a VMC® Tokyo Rig will give your favorite soft-plastic bait better action, improve your hook-up ratio and put more bass in your boat. Continue reading
Nov
19
Few brands know what makes fishing fans tick quite like Rapala®, the most trusted name in fishing since 1936. This holiday season, gift your favorite angler the latest gear from Rapala and respected Rapala Brands. Continue reading
Nov
19
Each year, more than 12 million Americans head out to coastal waters in pursuit of prized gamefish. Whether they’re experienced anglers or just diving in to the sport, if you live near the coast, chances are one of those outdoors enthusiasts will land on your holiday shopping list this winter. Continue reading
Oct
8
Although Seth Feider says “dumb luck” led him to his best spot last week, a smart strategy helped him catch more and bigger fish in the school he found there. En route to winning a Bassmaster Elite Series tournament on Michigan’s Lake St. Clair, the Rapala® Pro upsized his Sufix® Advance® Fluorocarbon line by two pounds-test in order to prevent his crankbaits from hitting bottom. The non-traditional retrieve helped him hook and land more 4-plus-pound smallmouth bass. Continue reading
Sep
26
The only way to get more from a RipStop® is to hit more depths. So Rapala® developed the new RipStop® Deep, which dives three to four feet deeper than the original No. 12 RipStop®. Continue reading
Sep
18
When coastal water temps cool this fall, target shallow redfish with a “1-2 punch” of the Rapala® Skitter V top-water and Storm® 360GT soft baits. Continue reading
Sep
12
Fishing line can be the difference between landing and losing a fish of a lifetime. Sufix, a Rapala® Respected Brand, has innovated in all line categories – monofilament, fluorocarbon and braid – to prevent the dreaded one that got away. Continue reading
Sep
3
Right around September the temperature usually starts to cool down, cold rains and cold fronts can cool the water in a hurry. Continue reading
Aug
28
While it’s no secret that Pool 8 of the Mississippi River is “a frog fisherman’s dream,” Rapala® Pro Ott DeFoe says, he was willing to share some of his secrets for where and when to throw what kind of frog to catch the most bass. Continue reading