Feb

13

Use Sufix® 832 when line is the most crucial piece of the puzzle

“Your line is one of the most critical links between success and failure in fishing,” explains Tharp, a 4-time Bassmaster Classic contender. “It’s one of the most crucial pieces to the puzzle. I mean, you can have the best lure or hook in the world, you can have the best rod and reel in the world, but if you don’t put the right line on, the rest of that stuff is useless. It all has to work together.” Continue reading

Jan

30

RAPALA® CELEBRATES THE BIG GAME & MINNESOTA HERITAGE WITH ROOFTOP ICE-FISHING AT WCCO’S MINNECENTRIC EXPERIENCE

This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading

Jan

8

Gerald Swindle, 2016 Bassmaster Angler of the Year, joins Rapala VMC Pro Staff Team

When it comes to Rapala® crankbaits, The G-Man is an O.G.

“I’ve got a bunch of Shad Raps I started collecting when I was 19,” says Gerald Swindle, 48, who joined Rapala’s pro team Jan. 1. “This young pro saw my collection and says, “You’re an O.G. when it comes to Shad Raps, G.’ I said ‘Yessir!’ A Shad Rap®, a DT®-6, a DT®-10 have always been stable baits of mine.” Continue reading

Nov

14

SPLASH INTO THE HOLIDAY SEASON WITH CAN’T-MISS GIFTS FOR A SALTWATER FISHING FRENZY

Whether they enjoy casting from the surf or chasing the world’s most coveted gamefish on a deep-sea adventure, serious saltwater anglers know having the right gear is crucial to fulfilling their wildest fishing fantasies. This winter, spread holiday cheer to the saltwater anglers on your shopping list with Rapala® and Respected Rapala Brands gifts perfect for heart-pounding action on the ocean. Continue reading