High water to put Rapala crankbaits, Storm 360GT Searchbaits center stage in Classic

Higher water than anglers have seen in recent history will likely put Rapala® crankbaits and Storm 360GT™ Searchbaits center stage in the Bassmaster Classic March 16-18 on South Carolina’s Lake Hartwell. So says top Rapala pros prior to a practice period that began March 9 on the sprawling highland reservoir. Continue reading



Ott DeFoe, Seth Feider and Brandon Palaniuk make Bassmaster Classic Predictions

Whether you’re fishing in the Bassmaster Classic this month or on your favorite highland reservoir, Rapala® and Storm® crankbaits, Terminator® jigs and spinnerbaits, and Rapala Shadow Rap jerkbaits will put fish in the boat. Those are among the baits top Rapala pros predict they’ll throw in official practice before the March 16-18 Bassmaster Classic on South Carolina’s Lake Hartwell. Continue reading



Storm® 360GT Searchbait® is the go-to choice for anglers of all skill levels

“While this bait and jig head were initially released in one package, paired to be the perfect lure to catch everything that swims, it’s great that they’re available now on their own,” says Davy Hite, a Bassmaster Classic champion and seven-time Bassmaster tournament winner. “Often times, you’ll run out of one sooner than the other, and this just makes it easier to always have the right amount of what you need.” Continue reading



Pro tips on using Rapala’s Lithium Ion Fillet Knife Combo with Tony Roach

Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wanes, producing 80 continuous minutes of runtime per battery without any loss of power. New Combo pack includes Cordless knife, 2 Lithium Ion batteries, 6″ & 7-1/2″ reciprocating style blades, wall charger, all packed into convenient EVA padded storage case. Comfortable, relaxed grip provides fatigue free filleting, while advanced air flow body design keeps engine running cool and smooth. Great anywhere you need a knife.

See Rapala® Lithium Ion Cordless Fillet Combo



Use Sufix® 832 when line is the most crucial piece of the puzzle

“Your line is one of the most critical links between success and failure in fishing,” explains Tharp, a 4-time Bassmaster Classic contender. “It’s one of the most crucial pieces to the puzzle. I mean, you can have the best lure or hook in the world, you can have the best rod and reel in the world, but if you don’t put the right line on, the rest of that stuff is useless. It all has to work together.” Continue reading




This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the MinneCentric Rooftop Experience, a charitable activation that has transformed WCCO-TV’s downtown Minneapolis rooftop into a one-of-a-kind ice-fishing village, complete with an ice bar, curling sheet, warming house and — most importantly — an icehouse studio stocked with live perch, northern pike, trout and panfish ready to be hooked and reeled through the ice by visiting celebrities, pro athletes and notable media personalities. Continue reading