Jul

26

STORM® ARASHI® PUTS OUT A GOOD VIBE, TRIGGERS BIGGER BITES WITH NEW LIPLESS CRANK

It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower of fish to bump and grind it between their jaws. Continue reading

Jul

13

Introducing the New Rapala Coastal category, a line-up of new inshore, near-shore and offshore tackle.

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Unique Belly Design Gives Rapala® Skitter V ‘Radical’ Action
An exclusive, innovative V-Rap® belly design radically alters the action of the newest Rapala® topwater lure, the Skitter V. Quick rod snaps create drastic direction changes, followed by soft, long glides on slack line, constantly enticing topwater strikes. Continue reading

Jun

6

EQUIP DAD FOR OUTDOOR ADVENTURE THIS YEAR WITH THE LATEST RAPALA® GEAR

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This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium outdoors gear from Rapala®, a brand with an 80-year history of making memories in the Great Outdoors.  Continue reading

Jun

6

HELP THE OLD MAN SET SAIL FOR EPIC ON-THE-WATER ACTION WITH THE LATEST RAPALA® GEAR

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This Father’s Day, it’s time to go all out and prove how much you care about dear ole’ Dad. Guarantee an unforgettable holiday with premium saltwater gear from Rapala®, a brand with an 80-year history of making memories on the water. Continue reading

May

23

There’s a Scatter Rap® right for all occasions

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No matter where or when you fish, there’s a Scatter Rap right for the occasion. Cast or trolled, Scatter Raps in several shapes and sizes have produced everything from Midwest walleye and pike, to Texas largemouth and white bass, to Florida speckled sea trout, to California lake trout and largemouth, and smallmouth bass across the country. Continue reading