Aug
15
When targeting mid-depth structure in clear water, you’ll find no better bait than a Scatter Rap® Glass Shad. The new Rapala®crankbait combines translucent color patterns, a classic Shad Rap® profile and an inimitable Scatter Lip™. Continue reading
Aug
15
Anglers asked and Rapala® delivered. Shad Dancers are available this year in five more popular color patterns. Continue reading
Aug
10
Cast. Reel. Twitch. Reel. Rip! Reel. Stop! Wait for it … Set the hook! Boat your latest trophy catch courtesy of the groundbreaking RipStop®, the exhilarating new fast-ripping, hard-stopping, hard-plastic boot-tail rip bait from Rapala®. Continue reading
Aug
1
Multiple baits in the Rapala® Respected Brands family helped account for three of the top 5 finishes in last weekend’s Bassmaster Elite Series tournament on New York’s Lake Champlain. Continue reading
Jul
25
The new Rapala® X-Rap® Magnum® 40, the legendary brand’s largest, deepest running bait ever, is already making a big splash. Continue reading
Jul
25
The superline of choice for boating fish of all species and sizes, in all sorts of situations and conditions, is now even more versatile. Sufix® 832® is now available in 8-pound test. Continue reading
Jun
29
Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading
Jun
29
Sometimes you gotta’ go big, or go home empty handed. Bass anglers this summer should tie on Arashi® Top Walkers to ensure against empty livewells. Continue reading
Jun
12
For walleye anglers, the wind can giveth and the wind can taketh away – makes the ‘eyes bite, but complicates casting for ‘em. So next time you want to bust ‘em when it’s gusty, sling a Rapala Shad Dancer®. Continue reading
Jun
12
When you’re paid to put fish in the boat, you don’t mess around with the thing that puts fish in the boat. That’s the message in a new commercial featuring Bassmaster Elite Series Pro Dave LeFebre. Continue reading