Aug

23

NEW RAPALA® SHAD DANCER® HAS ‘A TOUCH OF MAGIC’


It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. Continue reading

Aug

23

RAPALA® BRINGS OUTDOORS EXPERTISE TO HUNTING WORLD WITH NEW PREMIUM KNIFE COLLECTION

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When it comes to knives, the sharpest choice for fishing is now the sharpest choice for hunting. Rapala®, the most trusted name in fishing since 1936 and the brand behind the world’s most popular fillet knives, is extending its passion and uncompromising standards from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Continue reading

Aug

5

VMC® COASTAL BLACK™ INLINE SINGLE HOOKS ARE THE CAPTAINS’ CHOICE

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When chasing big saltwater species, changing out treble hooks with inline hooks is the safe and conservation-minded modification for catch-and-release sportsmanship. VMC’s® new Coastal Black Inline Single Hooks are the leading choice of top captains. Continue reading

Jul

26

STORM® ARASHI® PUTS OUT A GOOD VIBE, TRIGGERS BIGGER BITES WITH NEW LIPLESS CRANK

It doesn’t take much to get the party started with the new Storm® Arashi® Vibe. Even the slowest retrieve speed will elicit shimmies and shakes from Storm’s new lipless crankbait, spurring even the most wallflower of fish to bump and grind it between their jaws. Continue reading