Jul
17
The new VMC® Neko™ Skirt — a first-of-its-kind terminal accessory design for the increasingly popular Neko Rig currently taking the bass fishing world by storm — was awarded “Best Terminal Tackle” honors by the American Sportfishing Association at ICAST 2018, the world’s largest sportfishing expo. Continue reading
Jul
10
Larger Size 12 Rapala® Ripstop® Delivers Even Bigger Thrills
The only way Rapala® could deliver bigger thrills with their exhilarating RipStop® bait is to make it bigger. Continue reading
Jul
3
In a Bassmaster tournament in which fish were hard to find, they were even harder to keep hooked. Angler after angler told tales of woe on the weigh-in stage of feisty, hard-fighting Lake Oahe smallmouth coming unbuttoned before coming in the boat. But Jacob Wheeler had no such hard-luck stories. He was drop-shotting with a new VMC® Neko™ Hook prototype. Continue reading
Jun
26
The word of the week in a recent Bassmaster whack-fest on the Mississippi River was “Frog.” And a Terminator Walking Frog Jr. helped several pros sprint to top finishes in the Elite Series event in La Crosse, Wisconsin. Continue reading
Jun
19
While Shad Rap®s are legendary cold-water crankbaits, you’ll enjoy a hot walleye bite with them in warm weather too. When water temps are in the high 60s to low 70s on your favorite lake, troll the incomparable balsa baits at 1.75 to 2.25 mph in 4-8ft and you’ll catch a boatload. Continue reading
Jun
12
This Father’s Day, skip the gift cards. Don’t even think about wrapping up a coffee mug. Instead, surprise Dad with an unexpected day on the water, complete with can’t-miss gifts from Rapala®, the most trusted name in fishing for more than 80 years. Continue reading
Jun
12
This Father’s Day, raise your gift-giving game and treat dear ol’ Dad to a day of adventure at sea and premium saltwater gear from Rapala®, the No. 1 choice of anglers worldwide for more than 80 years. Continue reading
Jun
11
Fishing deeper and slower than the competition helped Rapala® pros Gerald Swindle and Brandon Palaniuk to runner-up and 7th-place finishes, respectively, Sunday in a tough Bassmaster Elite tournament on the Sabine River system in Texas. Baits that put bass in the boat included Rapala BX™ Brats, Storm® Arashi® Cover Pops, VMC® Shaky Head Jigs and VMC® Sureset Drop Shot Hooks. Continue reading
Jun
5
Keep cool and look like a pro this summer in a new Rapala logo Mossy Oak Elements hooded performance shirt. Popularized by top Rapala pros Brandon Palaniuk and Ott Defoe, the moisture-wicking, UV-blocking tops feature designs inspired by core elements – earth, water and wind.
May
29
Not only do Rapala’s “Wassup, dock?” billboards bring a smile to anglers driving by, they’re a reminder also that dock fishing is about as good as it gets this time of year. (#wassupdock) Across the Upper Midwest, more fish will be feeding near your dock now, or soon, than most any other time of year. Continue reading