Jun
29
Don’t leave your jerkbait box at home in the summer, stock it with Shadow Rap® Shads and keep it handy. These brilliant Rapala® jerkbaits are built for year-round service, not just in cold water. And not just for bass. All the most prized predator will fish fall for it. Continue reading
Jun
29
Sometimes you gotta’ go big, or go home empty handed. Bass anglers this summer should tie on Arashi® Top Walkers to ensure against empty livewells. Continue reading
Jun
12
For walleye anglers, the wind can giveth and the wind can taketh away – makes the ‘eyes bite, but complicates casting for ‘em. So next time you want to bust ‘em when it’s gusty, sling a Rapala Shad Dancer®. Continue reading
Jun
12
When you’re paid to put fish in the boat, you don’t mess around with the thing that puts fish in the boat. That’s the message in a new commercial featuring Bassmaster Elite Series Pro Dave LeFebre. Continue reading
Jun
2
The Great Outdoors is a place where dear ol’ Dad can let loose, wet a line and create memories that will last a lifetime. Continue reading
Jun
2
Coastal anglers are adventurers by nature. They crave the thrill and challenge of reeling in the world’s most coveted saltwater gamefish. Continue reading
May
31
Taking kids fishing? Good for you! Studies show that fishing benefits children physically, intellectually, emotionally, socially and spiritually. And taking the right bait will help kids get hooked on fishing, rather than hooking themselves. Continue reading
May
31
When you take a kid fishing, the more catching the better. Understatement of the year, right? Still, it’s good to remember that kids often just want to catch something, not set a state record. Continue reading
May
31
Going fishing with kids? Get the gear that will make making memories a breeze. Beyond life jackets, fishing poles and baits, Rapala® tools, Sufix® line and VMC® terminal tackle will make it easier for you to mentor your future Master Anglers. Continue reading
May
23
Getting too many snags or short-strikes? Lace up a Rapala® Slab Rap® to keep your bait off the bottom and convert lookers to biters. Continue reading