Sep

20

Feider wins Bassmaster AOY Championship hook, line and sinker

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Talking about winning hook, line and sinker – literally. Rapala Pro Seth Feider dominated the 2016 Bassmaster Angler of the Year Championship, winning on Minnesota’s Mille Lacs Lake with a drop shot set-up comprising a VMC hook, Sufix braid and fluorocarbon and a VMC tungsten weight – all tackle within the Rapala family of brands. Continue reading

Aug

23

NEW RAPALA® SHAD DANCER® HAS ‘A TOUCH OF MAGIC’


It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow. Continue reading

Aug

23

RAPALA® BRINGS OUTDOORS EXPERTISE TO HUNTING WORLD WITH NEW PREMIUM KNIFE COLLECTION

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When it comes to knives, the sharpest choice for fishing is now the sharpest choice for hunting. Rapala®, the most trusted name in fishing since 1936 and the brand behind the world’s most popular fillet knives, is extending its passion and uncompromising standards from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Continue reading